Director of Digital Marketing (Boston) at Pathfinders Advertising Boston, MA

Position Overview

Pathfinders Advertising is seeking a Director of Digital Marketing (Boston) to lead the digital team in a remote work environment. Eligible candidates must reside in one of these states: IN, MI, IL, OH, KY, TN, MN, MA, FL, GA, PA. Occasional travel is required – approximately once per year for the annual summit in Mishawaka, IN or for client engagements. The anticipated salary range is $80,000 to $120,000 based on experience, with an internal pay band extending up to $140,000.

Pathfinders is a full-service integrated marketing agency that not only delivers digital work but helps clients lead with digital innovation. As the Digital Director, you will guide a talented team across web, UX, and digital strategy, ensuring clarity amid complexity while steering creative initiatives. (If you're reading closely, please mention one emerging digital trend in your application.)

Key Responsibilities

• Provide creative and usability recommendations on strategies and outputs to support both client engagements and internal initiatives.
• Collaborate with the Creative team to ensure consistent brand voice and messaging.
• Define and manage website roadmaps and feature backlogs to meet client goals.
• Serve as a primary contact for clients, vendors, technology partners, and internal stakeholders.
• Lead user experience efforts by working closely with account strategists, developers, and designers to optimize websites, emails, and other digital outputs.
• Analyze problems to identify root causes and implement effective solutions.
• Develop personas and CX/UX journey maps utilizing data and insights across key audience segments.
• Conduct market research, including A/B testing, to guide digital strategies.
• Monitor and interpret digital analytics to ensure quality control and continuous improvement.
• Prepare and deliver presentations and pitches for both project work and business development.
• Collaborate with Account Services to develop estimates and implementation plans that assemble the right teams.
• Maintain up-to-date skills in digital technologies, software, and hardware, ensuring the team remains on the cutting edge.
• Represent agency perspectives in written formats, formal presentations, and client meetings.
• Attend required employee orientations, training sessions, quarterly meetings, and annual summits.

Required Qualifications

• Bachelor's degree (B.Sc./B.A.)
• 10+ years of related industry experience in creative agencies, digital marketing, or consulting
• 3+ years of management experience
• Proven digital development and creative experience with an expert understanding of the advertising industry (responsive web design, APIs, database structures, lead nurturing, email, landing pages, SEO, etc.)
• Ability to simplify complex technology concepts, plan and prioritize multiple projects, and deploy effective solutions
• Strong communication skills to effectively interact with internal stakeholders and clients regarding digital deliverables
• Excellent understanding of CMS and ecommerce platforms (e.g., WordPress, Shopify) and experience with marketing automation platforms (e.g., Salesforce, Hubspot, Marketo)
• Proven ability to drive accountability and continuous improvement using data and performance metrics
• Familiarity with both waterfall and agile methodologies
• Ability to work effectively under pressure in cross-functional teams

Preferred Qualifications

• Set the Tone: Bring energy and clarity to every conversation even during challenging times
• Own the Outcome: Ensure that all work connects to broader business goals and drives project success
• Keep Growing: Stay curious, adapt quickly to changes, and view challenges as opportunities for improvement
• We > Me: Embrace a team-first approach, give credit generously, and celebrate collective wins

Benefits & Perks

• Enjoy competitive compensation along with quarterly bonus and profit-sharing programs
• Work remotely with flexible scheduling
• Generous time off, averaging over six weeks annually
• Significant benefit cost coverage, HSA contributions, and a 401(k) plan with automatic employer contributions
• Opportunities to connect through annual company summits and other team events

Pathfinders embraces diversity and inclusivity, providing equal employment opportunities without regard to race, religion, gender, sexual orientation, age, disability, veteran status, or any other protected status.