Associate Director, Email Marketing

Media Causeabout 1 year ago
Washington, District of Columbia, United States
Remote
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

Media Cause is an award-winning, mission-driven marketing and fundraising agency that helps nonprofits grow and accelerate their impact. With offices in Washington DC, Atlanta, and San Francisco – plus a robust remote team – we blend creative storytelling and scalable growth strategies to drive meaningful results.

We are seeking a strategic, forward-thinking Associate Director, Email Marketing to lead our agency’s email marketing practice and elevate how we engage and inspire audiences for our nonprofit clients. This role, which can be based anywhere in the US, is central to designing data-driven journeys that move supporters from awareness to advocacy.

Key Responsibilities

  • Email/SMS Strategy & Leadership: Lead the development of integrated email and SMS strategies, define best practices for segmentation, automation, testing, and content cadence, and partner with creative and strategy teams to meet campaign and fundraising objectives.
  • Automation & Lifecycle Management: Plan and implement automation workflows and supporter journeys that respond to donor behavior while continually refining lifecycle strategies based on performance insights.
  • Deliverability & Technical Excellence: Monitor email deliverability metrics, troubleshoot technical issues, and advise on list hygiene and authentication best practices to maintain high sender reputation.
  • Testing, Reporting & Creative Collaboration: Champion A/B and multivariate testing, work closely with analytics teams to translate data into actionable insights, and guide creative practices for accessible and engaging communications.
  • Production, Quality Assurance & Team Collaboration: Oversee the production process for email and SMS campaigns—including QA and dynamic content deployment—and mentor team members while collaborating with cross-functional leaders.

Required Qualifications

  • 5+ years of experience in email marketing, fundraising, or digital engagement.
  • Proven success in developing and executing complex email and SMS programs that drive measurable outcomes.
  • Deep understanding of nonprofit marketing and communications, with demonstrated nonprofit sector experience.
  • Expertise in audience segmentation, automation, and lifecycle strategy for both acquisition and retention campaigns.
  • Proficiency with major email service providers (e.g., Salesforce Marketing Cloud, EveryAction, Engaging Networks, etc.) and SMS platforms.
  • Strong grasp of deliverability, authentication (SPF/DKIM/DMARC), and list hygiene best practices.
  • Working knowledge of HTML, responsive email coding, and robust A/B/multivariate testing methodologies.
  • Experience using analytics tools (e.g., Google Analytics, CRM dashboards) to track performance and improve ROI.
  • Excellent writing, creative, and collaboration skills to work effectively with cross-functional teams.
  • Commitment to ethical marketing practices, exceptional project management, and clear communication.

Benefits & Perks

  • Flexible Remote Work: Work from anywhere in the US with a family-first approach and flexible work-from-home options.
  • Comprehensive Health Coverage: Enjoy robust health, dental, and vision benefit plans for you and your family.
  • Retirement & Profit Sharing: Benefit from 401k & retirement planning along with agency-wide profit sharing.
  • Time Off & Wellness: Take unlimited personal time off (with a mandatory 3-week minimum each year), partake in biannual mental health Fridays, and receive a $200/month health & wellness stipend.
  • Professional Growth: Access a $1,000/year individual professional development stipend and transparent, equitable career advancement opportunities.
  • Community & Culture: Join a team that gives back with yearly nonprofit donations in your honor and a culture of volunteering.

This is a compensated salaried role commensurate with experience. Media Cause is committed to fostering diversity and inclusion and strongly encourages applications from traditionally underrepresented candidates.

Required Skills

Client Collaboration
Analytics and Performance Reporting
Audience Segmentation
HTML and Responsive Email Coding
A/B Testing and Multivariate Testing
Project Management
Email Marketing Strategy
Email Deliverability
SMS Marketing
Automation and Lifecycle Management
Fundraising and Nonprofit Marketing