Associate Director Marketing Cloud Enrollment Marketing

Welcome to Texas Tech University

Welcome to Texas Tech University, where we are dedicated to providing a top-notch educational experience to our students. We are currently seeking an Associate Director of Marketing Cloud Enrollment Marketing to join our dynamic team. In this role, you will have the opportunity to use your marketing expertise to drive enrollment and promote our university to prospective students. We are looking for a highly motivated and creative individual who is passionate about higher education and has a strong understanding of marketing strategies and techniques. If you are ready to make a meaningful impact and help shape the future of our university, we encourage you to apply for this exciting opportunity.

Your Responsibilities

• Develop and execute innovative marketing strategies to drive enrollment and promote Texas Tech University to prospective students.
• Collaborate with various departments within the university to create and implement targeted marketing campaigns.
• Utilize market research and data analysis to identify and target key demographics for enrollment growth.
• Manage the university's presence on various marketing and advertising platforms, including social media, email marketing, and print media.
• Create and maintain a strong brand image for the university, ensuring consistency across all marketing materials.
• Monitor and analyze the effectiveness of marketing campaigns and adjust strategies as needed to meet enrollment goals.
• Develop and manage relationships with external partners, such as advertising agencies and media outlets.
• Stay updated on current trends and best practices in higher education marketing to continuously improve the university's marketing efforts.
• Train and mentor marketing team members to ensure they are equipped with the necessary skills and knowledge to support enrollment growth.
• Serve as a brand ambassador for Texas Tech University, representing the university at various events and conferences.
• Collaborate with other university departments to coordinate marketing efforts and ensure a cohesive message is being conveyed to prospective students.
• Monitor and manage the department's budget to maximize the impact of marketing efforts and ensure cost efficiency.
• Provide regular reports and updates on enrollment numbers and marketing initiatives to university leadership.
• Maintain a positive and professional image of Texas Tech University at all times.

Equal Opportunity Employment

Texas Tech University is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.