[Remote] Manager, Paid Digital Marketing

Position Overview

Eleanor Health is dedicated to helping individuals affected by addiction lead fulfilling lives. The Manager of Paid Digital Marketing will oversee the day-to-day strategy and optimization of paid digital channels to drive patient acquisition through data-driven campaigns. This is a remote position open to candidates in USA.

Key Responsibilities

• Build, manage, and optimize paid campaigns across Google Ads (Search, Performance Max, Demand Gen), Meta Ads, and other relevant platforms.
• Monitor and allocate daily, weekly, and monthly budgets to ensure efficient spend and maximum ROI.
• Continuously analyze performance metrics to lower CPA, increase conversion rates, and maximize return on ad spend (ROAS).
• Collaborate with content and creative teams to develop compelling ad creatives and messaging that drive engagement and conversions.
• Develop a robust A/B testing program and conduct regular incrementality testing to refine channel mix and bidding targets.
• Deliver regular performance reports highlighting key insights and making data-driven recommendations to improve campaign results.
• Stay current on paid media trends, platform updates, and industry best practices.

Required Qualifications

• 4+ years of experience managing paid digital campaigns with hands-on-keyboard expertise.
• Proven track record of lowering CPA and driving measurable acquisition results.
• Proficiency with Google Ads (Search, Performance Max, Demand Gen) and Meta Ads Manager.
• Strong analytical skills with experience using tools such as Google Analytics, Mixpanel, Looker, or similar.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Experience in healthcare, behavioral health, or other highly regulated industries.
• Google Ads and/or Meta Blueprint certifications.
• Familiarity with HIPAA-compliant marketing strategies.
• Bachelor’s degree in Marketing, Advertising, or a related field.

Benefits & Perks

• Generous Paid Time Off (prorated for new employees) – unplug, relax, and recharge!
• 12 Vacation days
• 12 Wellness (Sick) days
• 3 Floating holidays
• 9 Company-observed holidays
• Jury Duty, Voting Leave, and other forms of paid time off may be available
• Eleanor-paid medical and dental insurance plans with affordable vision coverage
• 401(k) plan with 3% match supporting long-term financial well-being
• Short-term disability
• Long Term Disability (employee paid)
• Life Insurance options available
• Family Medical Leave via Eleanor Health’s Paid Family & Medical Leave (PFML) program
• Wellness Perks & Benefits including Mental Health support
• Mindfulness App Reimbursement
• EAP with eight face-to-face sessions
• Virtual health and wellness visits covered by our medical plan

Company Overview

• Eleanor Health provides comprehensive mental health and substance use disorder care in clinics, virtually, and in patients' homes.
• Founded in 2019 and headquartered in Waltham, Massachusetts, USA.
• Works with a team of 201-500 employees.
• Visit us at https://eleanorhealth.com.