Global PR & Content Marketing Director

Geekplus, Inc8 months ago
Atlanta, Georgia, United States
On-site
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

Located in Suwanee, GA [On-Site]. Geek+ is a pioneering force in advanced robotics technology, delivering smart logistics solutions worldwide. Established in 2015 and headquartered in Beijing, we are the largest independent logistics robotics company globally. We are seeking a dynamic and experienced Global PR & Content Marketing Director to spearhead our PR and content marketing initiatives, shape our global brand narrative, manage crises, and foster multinational growth.

Key Responsibilities

Public Relations Management:

  • Design and implement comprehensive PR campaigns, encompassing strategy, execution, and assessment.
  • Effectively manage PR crises to uphold Geek+'s strong and positive brand image.
  • Develop and supervise the creation of a robust content marketing plan including press releases, articles, press kits, pitch notes, blog posts, awards submissions, and other branded content.
  • Secure earned media coverage highlighting product launches, events, and key achievements.
  • Foster robust global media relationships and brand collaborations to bolster PR efforts.

Strategic Leadership:

  • Serve as a strategic planner, aligning global marketing goals and identifying opportunities for cohesive strategies.
  • Prepare the company for various scenarios by aligning communication strategies with overall business objectives.

Content & Event Marketing:

  • Provide high-quality, consistent content across digital, social, print, and web platforms for global teams.
  • Plan and execute pre- and post-event marketing communication strategies to enhance event effectiveness.

Required Qualifications

  • Education: Bachelor's degree in PR, journalism, communications, marketing, or a related field.
  • Experience: 5-7 years of PR experience managing corporate brands (preferably with agency background); proven track record in handling PR crises and multinational/global communications; demonstrated leadership in managing a small team or agency; B2B marketing expertise with a deep understanding of content and digital marketing; agency strategy and planning experience is advantageous.
  • Skills: Ability to foresee future trends and develop global marketing strategies adaptable across regions; preference for AI-generated content marketing & PR experience; exceptional writing and storytelling abilities with versatility in tone and voice; strategic thinker with experience in setting and monitoring performance metrics; strong business sense and enthusiasm for technology, robotics, and logistics.
  • Additional Requirements: Thrives in a fast-paced, multicultural, and multilingual work environment; willingness to travel for trade shows, video shoots, media events, etc.

Preferred Qualifications

  • Multinational experience, PR crisis management skills, and strong leadership qualities.

Join Us

If you are passionate about technology and innovation, and ready to lead our global PR & content marketing efforts, we invite you to apply and become a part of the Geek+ family. Together, let's shape the future of logistics and supply chain with cutting-edge robotics technology.

Equal Opportunity Employer: We are committed to diversity and inclusion, welcoming applications from all backgrounds, including minorities, females, individuals with disabilities, veterans, and those of diverse gender identities and sexual orientations.

Required Skills

Media Relations
Public Relations
Crisis Management
Content Marketing
Strategic Leadership
Team Management