Marketing Analyst

Position Overview

The Marketing Analyst is responsible for collecting, analyzing, and interpreting marketing data to drive strategic decision-making. This role focuses heavily on performance measurement, reporting, and insights across all digital marketing channels to optimize ROI and growth.

Key Responsibilities

• Collect and analyze data from SEO, paid advertising, email campaigns, website analytics, CRM platforms, and sales channels.
• Develop and maintain dashboards and recurring performance reports.
• Track and evaluate KPIs including traffic, conversion rates, CTR, engagement, and ROI.
• Identify trends, performance gaps, and growth opportunities.
• Provide actionable insights and recommendations to marketing leadership.
• Support forecasting, goal setting, and campaign evaluation.
• Collaborate with Digital Marketing Specialist, Marketing Manager, and Development teams to optimize campaigns and website marketing performance.

Required Qualifications

• Bachelor’s degree in Marketing, Analytics, Business, Statistics, or related field.
• 3+ years of experience in marketing analytics or performance analysis.
• Strong analytical and quantitative skills.
• Advanced knowledge of Google Analytics, Google Search Console, Semrush, and ad platforms.
• Experience with dashboards, data visualization, and reporting tools.
• Ability to translate data into clear insights and recommendations.
• Strong attention to detail and data accuracy.
• Excellent communication and presentation skills.

Preferred Qualifications

• Experience with SEO, digital advertising, and attribution modeling preferred.