Senior Influencer and Affiliate Marketing Manager

Position Overview

Justworks is seeking a Senior Influencer and Affiliate Marketing Manager based in New York, New York. In this high-impact role, you will own and scale affiliate and influencer marketing channels to drive key revenue streams by recruiting SMB-focused affiliates and partnering with influential voices in the SMB community. You’ll work in a supportive, entrepreneurial, and data-driven environment alongside performance marketing, brand, and content teams.

Key Responsibilities

• Affiliate Marketing: Build and scale Justworks’ B2B affiliate marketing program to drive high-quality SMB leads.
• Recruit, onboard, and manage affiliate partners across various SMB-focused industries.
• Develop and refine commission structures, incentive models, and payout strategies to maximize partner performance.
• Own and optimize tracking, attribution, and performance measurement via PartnerStack.
• Collaborate with paid media and content teams to integrate affiliates into broader demand generation efforts.
• Influencer Marketing: Co-create an influencer strategy with the Communications team to enhance brand awareness and drive pipeline growth.
• Define KPIs to evaluate program success and continuously optimize portfolio and budget allocation.
• Structure compensation models and contract terms for influencer partnerships to ensure ROI.
• Maximize influencer-driven engagement and conversion to bolster pipeline contribution.
• Program Operations & Reporting: Define and manage KPIs around sourced and influenced pipeline, ensuring measurable revenue impact.
• Optimize conversion paths, tracking infrastructure, and reporting frameworks for both affiliates and influencers.
• Own the budget for affiliate payouts and influencer fees with efficient allocation of resources.
• Create scalable processes for onboarding and managing partner relationships.
• Stay updated on industry trends, competitive benchmarks, and new partnership opportunities in the B2B SMB marketing space.
• COGIS Values Alignment: Foster camaraderie, openness, grit, integrity, and simplicity across teams.

Required Qualifications

• 5-7 years of experience in affiliate, influencer, or partner marketing in a B2B SaaS, fintech, or SMB-focused tech environment.
• Proven track record of driving sourced and influenced pipeline through performance-based partnerships.
• Deep experience in managing affiliate networks and structuring incentive models.
• Strong analytical skills with expertise in attribution modeling, ROI tracking, and marketing analytics.
• Hands-on experience with PartnerStack or similar affiliate tracking platforms.
• Experience collaborating with paid media, brand, content, and marketing operations teams.
• Excellent negotiation and relationship management skills.
• Ability to manage and optimize budgets for maximum impact.
• Comfortable working in a fast-paced, data-driven growth marketing environment.

Benefits & Perks

• Welcoming and casual work environment enhanced by company retreats and wellness program offerings.
• Comprehensive benefits that support your health, well-being, and personal growth.
• Opportunities to interact with and learn from leaders in the startup community.
• Commitment to diversity, inclusion, and providing reasonable accommodations.
• Position base wage range: $155,500.00 - $178,825.00 per year (New York City Office). Actual compensation is based on multiple factors.