Healthcare Product Marketing Manager – Americas

Position Overview

Wandercraft is seeking a hands-on, do-it-all Healthcare Product Marketing Manager to lead the charge in bringing our revolutionary personal exoskeleton Eve to market and supporting sales of Atalante X, our self-balancing exoskeleton for rehabilitation. You will own everything from shaping messaging and creating buzz to enabling our sales teams and educating the world about our technology. This role plays a critical part in defining next-gen mobility in rehabilitation and at home, making a real impact on people’s lives.

Key Responsibilities

• Go-to-Market & Campaign Design
  • Own the entire customer journey and marketing funnel for both healthcare products, from awareness to partnering with maintenance for exceptional customer experiences.
  • Develop and execute integrated go-to-market plans for the Americas, with a primary focus on our Personal Exoskeleton in the United States.
  • Design, launch, and optimize multi-channel marketing campaigns (digital, print, events, social media) targeting users, their companions, healthcare professionals, and broader stakeholders.
  • Leverage user, companion, and clinician insights to inform campaign messaging, ensuring resonance with diverse audiences across regions.
  • Create systems and processes for close alignment with product and clinical teams, using field insights to drive value proposition development, positioning, and messaging.
• Content Creation & Pipeline Growth
  • Own the creation of compelling content and manage contractors for writing and production, including product brochures, case studies, whitepapers, explainer videos, and patient success stories.
  • Equip the sales team and distributors with tailored content, tools, and training; leverage field data, clinical evidence, and competitor intelligence to support impactful sales execution and clinical deployment.
  • Partner with communications and events teams to execute a robust social media and local engagement strategy—engaging influencers, inspiring word-of-mouth sharing, and driving significant inbound interest.
  • Develop content and execute strategies to ensure a steady pipeline of patients for Atalante X customers and distributors, including initiatives like Walk in New York and forthcoming Wandercraft walk centers.
• Sales Enablement & Distributor Partnerships
  • Collaborate with sales teams and distribution partners to develop enablement tools and training materials that drive success across the stakeholder ecosystem.
  • Provide partners with up-to-date product information, objection handling guides, and demo scripts to maximize sales effectiveness.
  • Organize and support product launches, congresses, local community events, and association partnerships to drive pipeline growth.
• Market & Stakeholder Engagement
  • Partner with marketing strategy and ops teams to monitor the sales and marketing funnel, conduct market research, and identify trends, customer needs, and competitive dynamics.
  • Engage with key opinion leaders, patient advocacy groups, and rehabilitation professionals to build trust and gather feedback.
  • Monitor and analyze campaign performance metrics, using data to iterate and improve marketing strategies.
  • Represent Wandercraft at industry events, site visits, and with customers, including travel (approximately 30% travel).