Head of Commercial Product Marketing (US)

TD Bank4 months ago
Atlanta, GA, United States
On-site
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

TD is seeking a Head of Commercial Product Marketing to lead a high-performing team, develop innovative marketing strategies, and drive execution of multi-complex portfolios for TD AMCB Commercial products and services. This role involves strategic planning, people management, and cross-functional collaboration to ensure that marketing initiatives are relevant, compelling, and aligned with the overarching TD brand.
Location: Atlanta, Georgia, United States of America
Schedule: 40 hours per week
Salary: $148,720 - $223,080 USD

Key Responsibilities

  • Provides people management leadership by hiring top talent, setting goals, developing staff, managing performance and compensation decisions, and handling disciplinary actions as required.
  • Oversees and leads TD AMCB's Commercial products and services portfolios, ensuring strategic oversight for large, complex, and diverse portfolios.
  • Accountable for growing talent and developing skills and capabilities to achieve career and business objectives.
  • Directs the design of marketing plans and customer-centric programs, leveraging a full range of resources and distribution channels to support business needs.
  • Builds and maintains close relationships with senior business partners, ensuring clear communication of strategic marketing direction and governance.
  • Leads and approves campaigns while overseeing marketing execution to ensure proper stakeholder approvals and strategy implementation.
  • Provides coaching, mentorship, and guidance to marketing practitioners, business leaders, and executives.
  • Manages overall discipline and strategy within the function, aligning practices to enterprise standards and best practices.
  • Acts as a strategic partner to the leadership team on portfolio management and financial planning while identifying operational efficiencies and emerging trends.
  • Facilitates key strategic discussions and provides thought leadership, including the development of strategic roadmaps and long-term goals.
  • Sets operational team direction and collaborates across functions to execute on shared goals.
  • Focuses on longer-range planning for the functional area (e.g., 12 months or greater).
  • Leverages customer insights to coach the team, protect the brand, and influence business strategy across marketing initiatives.
  • Supports shareholder and employee/team accountabilities by developing strategic business plans, managing budgets, and fostering a high-performing, diverse team.

Required Qualifications

  • Education: Bachelor's Degree or equivalent combination of education and work experience is required.
  • 15+ years of relevant experience in marketing, with advanced knowledge of multiple marketing disciplines, strategy development, and consulting principles.
  • Demonstrated expertise in managing budgets, P&L, and resource allocation along with forecasting initiatives and developing strategic plans.
  • Proven ability to lead, plan, implement, and evaluate program/project activities with a strong focus on talent development and performance management.
  • Solid understanding of current and emerging competitor and market trends, risk management environments, standards, and regulations.
  • Exceptional negotiation, problem-solving, and communication skills, with a demonstrated ability to work collaboratively across teams.
  • Proficiency in analytical software tools, data analysis methods, and computer applications including MS Office.
  • Ability to analyze, organize, and prioritize work while meeting multiple deadlines and handling confidential information with discretion.

Preferred Qualifications

  • Qualifications: MBA is preferred.

Benefits & Perks

  • Competitive base salary and bonus/incentive awards.
  • Comprehensive health and well-being benefits.
  • Paid time off including Vacation PTO, Flex PTO, and Holiday PTO.
  • Career development, training, and mentoring programs.
  • Banking benefits and discounts.

Required Skills

stakeholder management
customer insights
portfolio management
risk management
strategic marketing
budgeting and P&L management
integrated campaign management
team leadership
product marketing