Head of Content & Brand Marketing

Position Overview

The Lighthouse, part of Whalar Group, is a pioneering creative campus and studio playground designed for the Creator Generation. With campuses in Venice, Brooklyn, and London/EMEA on the horizon, it offers Creators a dynamic environment to learn, make, and belong. As the Head of Content & Brand Marketing based in Brooklyn, New York, you will lead storytelling, messaging, and brand voice across all Lighthouse channels and initiatives. This hybrid role combines strategic vision with creative production and hands-on marketing execution. Start Date: ASAP. Compensation: $125,000 – $150,000.

Key Responsibilities

• Define and evolve Lighthouse's content strategy, editorial pillars, and brand voice across platforms.
• Build and manage an editorial calendar covering social, blog, email, podcast, and video content.
• Own the development and execution of content across owned, earned, and paid channels.
• Conduct audience research and content audits to identify gaps and opportunities.
• Lead and collaborate on content creation—from concepting and scripting to filming, editing, and publishing.
• Manage and brief creative freelancers, editors, and internal stakeholders to deliver high-quality content.
• Produce and publish content from our in-house studios (e.g., "Live from the Lighthouse," podcasts, test kitchens, and more).
• Develop messaging frameworks that align to user personas and support business objectives.
• Own content distribution strategy and performance optimization across platforms.
• Track and report on content KPIs, test content formats, and continuously improve outputs for engagement and growth.

Required Qualifications

• 5-7 years in roles such as Content Strategist, Content Marketing Manager, Growth Marketer, or Producer – ideally within startups, studios, agencies, or content-led brands.
• Proven writing and editorial experience with a portfolio of blog posts, social content, videos, or campaigns.
• Strategic thinker with a strong creative point of view and the ability to execute hands-on.
• Comfortable with analytics and tools like Google Analytics, HubSpot, or similar.
• Experience managing content production end-to-end, from strategy through execution and distribution.
• Excellent communicator with strong organizational and project management skills.
• Demonstrated success developing and scaling content that drives engagement and measurable outcomes.
• Familiar with the Creator Economy and fluent in creator-first culture and platforms.

Benefits & Perks

• Medical, dental, and vision
• HSA & FSA
• 15 days of PTO + 5 sick days
• 401k: up to 4% matching
• Monthly phone/internet reimbursement
• Company-paid life and disability insurance
• Voluntary hospital and critical illness insurance
• Employee Assistance Programs
• Professional Development Stipend