Senior Social Media Advertising Strategist (Remote US)

Position Overview

Are you a true marketing nerd with a passion for social media advertising? Abe is a specialized consultancy focused exclusively on social media advertising and innovative strategies. As our Senior Social Media Strategist (internally listed as Senior Account Strategist, LinkedIn Advertising), you will work directly with mid-market and enterprise clients to create custom, high-performing LinkedIn and paid social strategies. Reporting to the Associate Director, you’ll play a critical role in orchestrating communication, strategy development, and execution in a remote-first, fast-growing agency that celebrates the idea that the best idea wins.

This position offers the opportunity to be on the ground floor of an evolving team, blending creative strategy with data-driven decision making in a culture that actively values innovation, collaboration, and a People First mindset.

Key Responsibilities

• Oversee and lead a collection of social media accounts while serving as direct support to client contacts.
• Communicate weekly with vendors and operational partners to ensure alignment on tasks and quality of work.
• Develop and build custom paid media strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns.
• Provide fractional support for internal marketing initiatives within the boutique agency.
• Understand client positioning and unique value propositions to drive cross-sells, upsells, and referrals.
• Ensure accurate lead routing within a CRM and maintain personal productivity and utilization.
• Collaborate closely with the Associate Director to achieve both internal and client goals.
• Execute and optimize LinkedIn advertising campaigns including copywriting, targeting, and TAM development to maximize ROI.

Required Qualifications

• Minimum of 4 years’ experience at a performance/digital marketing agency, working with B2B clients.
• Deep expertise in managing paid social advertising campaigns, specifically LinkedIn Ads with knowledge of various ad units (conversation ads, document ads, CTV, etc.).
• Proficiency in advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more.
• Strong understanding of paid media principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to delegate tasks, manage multiple projects simultaneously, and analyze campaign performance using tools like Google Analytics, GA4, and Excel.
• Proven track record of success with mid-market or enterprise accounts and strong skills in translating strategy into actionable insights.
• Excellent interpersonal skills with the ability to communicate clearly with client contacts and executive teams.
• Willingness and ability to travel for client visits as needed.

Benefits & Perks

• Compensation: Annual base salary range of $85,000–$95,000 USD with potential bonus eligibility.
• Comprehensive Medical, Dental, and Vision plans along with disability and life insurance – including a 100% employer-paid plan for you and a 50% contribution for your dependents.
• Holistic Benefits: Access to mental health resources (Spring Health, Headspace), physical therapy, fertility support, virtual workouts, and One Medical membership for primary and virtual care.
• Generous Time Off: Unlimited PTO (with a 2-week minimum), Paid Company Holidays, Your Birthday Off, and additional leave such as Paid Parental Leave and an End of Year Recharge break.
• Financial Perks: Traditional and Roth 401(k) plans with a 3% company match.
• Annual bonus program based on tenure that increases in total value over time.