Senior Director, Digital Marketing

Position Overview

CoStar Group, a leading global provider of commercial and residential real estate information, powers Apartments.com – the nation’s #1 rental marketplace. As the Senior Director, Digital Marketing, you will drive B2C and B2B customer acquisition initiatives across paid search, programmatic display, paid social, and re-targeting. You will leverage your extensive online marketing experience to lead a high-performing team, manage multi-million dollar budgets, and deliver strong ROI in a fast-paced, innovative environment.

Key Responsibilities

• Deliver B2C and B2B acquisition initiatives & campaigns across paid search, programmatic display, social, and other channels.
• Lead budget management and forecasting for all acquisition channels.
• Build, mentor, and manage a team of digital marketing experts and managers.
• Partner with Brand Marketing, Sales Enablement, and Creative teams to develop strategic campaign direction and creative assets.
• Identify and secure new opportunities through strategic relationships with channel partners and media agencies.
• Oversee strategy and day-to-day operations for DMPs, DSPs, ad networks, and re-targeting initiatives.
• Achieve key performance metrics through effective segmentation, targeting, and creative optimization strategies.
• Improve spend efficiency by reducing cost per visit and cost per lead.
• Prospect new publisher and media buying opportunities.
• Collaborate with cross-functional teams including Product, SEO, Analytics, Finance, IT, and Sales to meet corporate objectives.

Required Qualifications

• Bachelor’s degree from an accredited, not-for-profit University or College.
• 15+ years of online marketing experience, including at least 5 years of performance-based online media buying for a major brand.
• Proven experience managing teams or departments.
• History of managing an online media budget of at least $75 Million per year.
• Demonstrated expertise in programmatic buying, paid social, and managing DSPs and DMPs with significant spend.
• Ability to lead scenario planning and mentor team members effectively.
• Experience managing external vendor partnerships to maximize program performance.

Preferred Qualifications

• Expertise in applying insights to drive media performance.
• Excellent communication skills to simplify and articulate complex programs and strategies.
• Experience working with both B2C and B2B business models.

Benefits & Perks

• Generous Compensation and performance-based incentives.
• Comprehensive healthcare coverage: Medical, Vision, Dental, and Prescription Drug.
• Life, legal, and supplementary insurance.
• Virtual and in-person mental health counseling services.
• Commuter and parking benefits.
• 401(K) retirement plan with matching contributions.
• Employee stock purchase plan.
• Paid time off and tuition reimbursement.
• On-site or reimbursed fitness center membership.
• Benefits that include access to Diversity, Equity, & Inclusion Employee Resource Groups and complimentary gourmet snacks.