SEO Specialist (Hybrid)

Position Overview

The mission of the University of St. Augustine for Health Sciences is the development of professional health care practitioners through innovation, individualized, and quality classroom, clinical, and distance education. The SEO Specialist owns the university’s end-to-end organic search strategy—planning, implementing, and optimizing technical SEO, content enhancements, and CRO tests across web properties to drive organic growth and lead generation. This role blends strong technical SEO with strategic content optimization and light experimentation, working closely with agency partners, web developers, designers, content creators, IT, and marketing stakeholders.

Key Responsibilities

• Conduct keyword and competitive research to create briefs for content and design teams.
• Optimize on-page elements including metadata, headers, schema, internal links, and images/alt attributes.
• Perform monthly technical audits (crawl errors, Core Web Vitals, mobile usability, structured data, XML sitemaps) and partner with the web team for fixes.
• Drive conversion-rate optimization by ideating, running, and analyzing A/B or multivariate tests and translating findings into UX improvements.
• Leverage analytics tools (GA4, GSC, SEMrush, PowerBI) to track KPIs, produce insight decks, and maintain SEO SOPs and checklists.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
• Basic JavaScript familiarity for event tracking and schema implementation.
• Proven experience in SEO or digital marketing roles with a strong analytical and research background.
• Excellent communication and presentation skills.
• Proficiency in SEO tools such as Google Analytics (GA4), Google Search Console, SEMrush, and Ahrefs.
• Working knowledge of HTML/CSS and CMS platforms like WordPress.
• Familiarity with content marketing and UX principles is a plus.
• A proactive, detail-oriented, and results-driven mindset with the ability to manage multiple projects in a fast-paced environment.
• Relevant certifications (e.g., Google Analytics IQ, HubSpot, SEMrush Academy) are beneficial.

Benefits & Perks

• Compensation: Texas & Florida: $55,600 - $72,345; California: $68,640 - $72,345.
• Campus-based position with a hybrid work schedule requiring a minimum of three days on campus.
• Opportunity to work at a renowned institution committed to quality education and innovation.
• Collaborative work environment with exposure to diverse digital marketing tools and strategies.