Marketing Director

Position Overview

The Marketing Director is responsible for establishing unified marketing systems, managing campaign execution, and ensuring strong alignment between brand, creative, retail, and production across all markets. This role creates structure, drives consistency, and builds a forward-looking marketing engine that supports product launches, merchandising, community engagement, and digital presence.

On-site Role: Applicants must be able to work in person at our Phoenix, AZ, location. This is not a remote position.

Compensation is competitive and will be commensurate with experience.

GrowSciences is licensed by the State of Arizona to cultivate and process medical marijuana for the purpose of providing medical marijuana to qualifying Arizona patients. Our mission is to deliver high-quality medical cannabis while ensuring patient and public safety, service, and education.

Key Responsibilities

Campaigns:

• Create, manage and drive marketing campaigns, both big and small.
• Coordinate marketing campaigns across all markets with consistent timing and messaging.
• Maintain a proactive marketing calendar tied to launches, promotions, and brand initiatives.

Launches:

• Structure new product introductions with assets, messaging, timelines, and retail alignment.
• Forecast promotions and specials in advance to support inventory and production.
• Support market research into product placement and viability.

Retail:

• Influence store forecasts to align marketing, inventory, and production.
• Drive register-level marketing and store blitzes.
• Oversee merchandising health, including tools, signage, displays, and upkeep.
• Audit store performance and partner with retail teams to strengthen execution.

Digital:

• Manage ecommerce and email strategies, including auditing, reporting, and optimization.
• Guide digital storytelling, consumer engagement, and brand visibility.

Creative:

• Build structure around creative pipelines, timelines, and asset development to support the graphic design team.
• Coordinate regional creative resources for shared use of campaigns, assets, and data.
• Guide initiatives such as packaging transitions, collectibles, merch, and exclusive product drops.

Experiential:

• Support programs including art competitions, murals, collaborations, and community-focused activations.
• Develop initiatives that deepen community connection and amplify brand identity.

Leadership:

• Build and lead the marketing operations team, including coordinators and designers.
• Manage contractor relationships for installations, specialty creative, and overflow needs.
• Establish processes and communication frameworks that connect marketing with production, sales, and operations.

Outcomes:

• Define and report on KPIs that can be utilized in the company’s Sales and Operations Planning motions.
• Ensure a consistent brand presence across all channels and markets.
• Maintain a reliable cadence of campaigns, launches, and exclusives.
• Foster strong communication loops with retail and production teams.
• Increase consumer loyalty through compelling storytelling and experiences.
• Improve merchandising and store-level visibility.
• Establish a unified marketing rhythm that supports multi-state scalability.

Required Qualifications

• Experience in progressive marketing leadership within consumer brands, CPG, manufacturing, or multi-market retail.
• Deep fluency in cannabis production and market dynamics.
• Strong cross-functional communication skills with the ability to partner seamlessly with product design, operations, retail, sales, and finance.
• Proven success leading integrated marketing across multiple regions or business units.
• Demonstrated experience managing creative, brand, digital, retail, and product marketing under one unified strategy.
• Track record of building and scaling marketing operations, calendars, and cross-functional processes.
• Expertise in marketing operations including briefs, workflows, calendars, checkpoints, asset delivery, and ROI measurement.
• Comfortable managing large, complex timelines with multiple markets, vendors, and partners.
• Experience working with external agencies, creative partners, cultural collaborators, and vendor networks.
• High school diploma or equivalent.
• Knowledge of cannabis production cycles and the Arizona cannabis market.
• Bachelor’s degree in Marketing, Business, Communications, Brand Management, or a related field is strongly preferred.
• Ability to lift up to 50lbs.
• Must be twenty-one (21) years of age in accordance with A.R.S. §36-2801.10.
• Consent to a criminal background check performed by the Company and/or the Arizona Department of Health Services pursuant to A.R.S. §36-2804.01.
• Employment offer is contingent upon successful completion of the required background checks per state regulations.
• Valid Arizona State Issued ID.

Benefits & Perks

• Competitive Pay
• Medical, Dental, and Vision Benefits
• Paid Time Off