Regional Director of Sales and Marketing

Position Overview

As the Regional Director of Sales and Marketing, you will play a crucial role in helping families explore options for their loved ones and providing detailed information about our innovative care solutions. Join us in making a meaningful difference in the lives of seniors and their families by ensuring a seamless and reassuring experience with our company.

POSITION RESPONSIBILITIES

• Sets performance expectations and benchmarks and provides sales guidance for community sales teams to ensure that budgeted occupancy is met and exceeded.
• Trains new Community Relations Directors and provides ongoing training for all.
• Regularly measures the performance of sales teams through reports and identifies areas and issues that impede sales.
• Ensures community sales teams deploy strategies for sales and community outreach that address all service lines, including independent living, assisted living, and memory care, as census requirements dictate.
• Tours communities regularly to identify areas of improvement in the physical plant, operations, and pricing, and makes recommendations to the leadership team to address.
• Periodically attends community marketing events, audits sales calls, and other outreach efforts to identify areas of opportunity for improvement.
• Works in alignment with the organization's Annual Events & Marketing Plan, supporting proactive planning of marketing needs, outreach, and tactics for all service lines, including independent living, assisted living, and memory care.
• Supports the community executive director and sales teams in developing the annual sales/marketing budget.
• Reviews and assesses policies and processes that impact sales to move-in and look for opportunities to streamline and improve.
• Stays abreast of industry sales and marketing trends that impact occupancy.

EXPERIENCE

• Minimum of 5 years of direct Sales and Marketing experience.
• Multi-site marketing and sales experience is a must.
• Professional sales training is a must.
• Experience managing a team of sales professionals.

Compensation

We offer a competitive salary based on experience, as well as a comprehensive benefits package.