Digital Marketing Generalist

Key Responsibilities

• 1. Performance Marketing
  • Build and manage campaigns based on client goals.
  • Monitor ad frequency daily and pause ad sets above 3.5 frequency.
  • Refresh creatives every 21 days.
  • Replace creatives with CTR below 1.5%.
  • Conduct monthly Meta Pixel audits.
  • Create custom and lookalike audiences.
  • Run database reactivation campaigns.
  • Google Ads
    • Launch and optimize:
    • Search
    • Performance Max
    • Display
    • YouTube
    • Demand Gen
    • Remarketing campaigns
    • Review search terms twice weekly.
    • Monitor budgets daily.
    • Optimize keywords and bidding strategies.
    • Audit conversion tracking monthly.
    • Maintain remarketing lists.
    • Generate monthly account health reports.
• 2. Local SEO (Google Business Profile)
  • Complete GBP setup and optimization for new clients.
  • Weekly activities for each client:
  • 35 photos
  • 2 posts
  • Respond to reviews within 48 hours.
  • Monitor Google Search Console monthly.
  • Conduct 30‑day and 90‑day GBP audits.
  • Track direction requests and profile interactions.
• 3. Automation & Reporting
  • WATI
    • Build WhatsApp automation flows.
    • Create lead reactivation sequences.
    • Set up automated follow‑up reminders.
  • Make.com
    • Build webhook workflows.
    • Automate reporting pipelines.
    • Create creative refresh alerts.
  • Reporting
    • Compile monthly client performance reports.
    • Track campaign outcomes and creative tests.
    • Escalate issues proactively when KPIs decline.