Marketing Manager (PART-TIME)

MARKETING MANAGER (PART-TIME)

College MatchPoint is seeking a talented and data-driven Marketing Manager with experience in HubSpot and content marketing to drive awareness among parents of high school students, convert awareness to qualified leads, and support a positive customer experience throughout their journey with our college counseling service. The ideal candidate will have a strong understanding of content creation, social media marketing, paid advertising, and email campaigns, along with excellent communication skills and the ability to develop and execute effective marketing strategies.

Major Responsibilities

• Drive awareness among parents of high school students through targeted content marketing and Facebook advertising campaigns.
• Develop and implement strategies to convert awareness into qualified leads, nurturing them through the sales funnel using HubSpot.
• Support a positive customer experience throughout their journey by creating engaging and informative content that addresses their needs and concerns.
• Create compelling and informative content, including blog posts, articles, and social media posts, tailored to our target audience of parents with high school students.
• Manage and optimize the company's Facebook advertising campaigns, ensuring maximum return on investment (ROI) and focusing on lead generation.
• Utilize HubSpot to manage and track leads, create targeted email campaigns, and automate marketing processes.
• Collaborate with the sales and customer support teams to ensure a seamless customer experience from initial awareness to enrollment and beyond.
• Monitor and analyze the performance of content marketing and Facebook advertising campaigns using HubSpot analytics, providing regular reports and recommendations for improvement.
• Stay up-to-date with the latest content marketing, Facebook advertising, and HubSpot trends and technologies, and continuously improve our marketing strategies to better serve our target audience.

Qualifications Needed

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in content marketing and Facebook advertising, preferably in the education or technology sector.
• Strong understanding of content creation, social media marketing, and paid advertising, particularly on Facebook and HubSpot.
• Proven track record of developing and executing successful content marketing and Facebook advertising campaigns that drive awareness and generate leads.
• Excellent written and verbal communication skills, with a keen eye for creating engaging and informative content that resonates with parents of high school students.
• Proficiency in HubSpot, including lead management, email marketing, and marketing automation.
• Experience with graphic design and video editing software.
• Strong analytical and problem-solving skills.
• Ability to work independently and collaborate effectively with cross-functional teams.
• Passion for education and helping students find the right college match.

20-25 hours/week

Salary: $35-40/hour, with bonus based on goals

To apply, please submit your resume, cover letter, and a portfolio showcasing your relevant content marketing, Facebook advertising, and HubSpot work via the our application form. Fill-in below or click here.