Vice President, Digital Marketing

Position Overview

MicroStrategy, a worldwide leader in enterprise analytics and mobility software, transforms organizations into intelligent enterprises through data‐driven innovation. Strategy is seeking a transformational VP, Digital Marketing to architect and execute the company’s digital demand generation and brand engagement strategy. This high‐visibility role will drive double‐digit sales growth, accelerate new logo acquisition, and elevate brand presence across channels. Based at Headquarters and reporting to the SVP, Customer Engagement, the successful candidate will partner with Product Marketing, Field Marketing, Business Development, Sales Leadership, and the CXO team to deliver high‐quality lead flow from initial awareness to sales conversion.

Key Responsibilities

• Lead omni-channel marketing strategies to drive qualified pipeline and revenue growth.
• Champion website strategy, UX/UI design, and optimization to attract, engage, and convert visitors into leads.
• Design and implement comprehensive funnel management and lead nurture strategies using segmentation, personalization, and marketing automation.
• Oversee brand development and content strategy to amplify awareness, trust, and customer loyalty.
• Leverage MarTech tools and data analytics (e.g., Marketo, Salesforce, Google Analytics, ABM tools, generative AI) to optimize campaign performance.
• Lead, mentor, and develop a high-performing, multidisciplinary team.
• Manage agency and vendor relationships to ensure strategic alignment and measurable outcomes.
• Develop and manage the digital marketing budget with rigorous ROI tracking.
• Communicate progress, insights, and actionable recommendations to executive leadership and stakeholders.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree is a plus.
• 10+ years of progressive experience in digital marketing leadership, driving both B2B and B2C demand generation.
• 5+ years of experience managing and developing large, geographically diverse teams.
• Expertise in full-funnel digital marketing strategies, performance analytics, website optimization, content strategy, and integrated omni-channel campaigns.
• Proficiency with MarTech platforms including marketing automation (Marketo), CRM (Salesforce), content management systems, ABM solutions, and prospect database tools.
• Strong analytical acumen with demonstrable experience using data to optimize strategy, allocation, and ROI.
• Experience managing significant budgets and delivering accountable ROI across complex marketing programs.
• Excellent leadership, interpersonal, and communication skills with the ability to influence senior stakeholders.
• An entrepreneurial spirit, agile mindset, and a passion for driving innovation and continuous improvement.