Director of CRM & Loyalty Marketing – U.S. Vision Care

Position Overview

At Johnson & Johnson, we believe health is everything. Through groundbreaking innovation in healthcare, our Vision team is reimagining eye care by developing smarter, less invasive, and more personalized treatments. We are seeking a strategic and visionary Director of CRM & Loyalty Marketing – U.S. Vision Care based in Jacksonville, FL to lead the evolution of our CRM initiatives. In this role, you will harness data to deepen consumer engagement, optimize the purchase funnel, and foster long-term loyalty for the ACUVUE® Brand of Contact Lenses.

Key Responsibilities

• Strategic Leadership: Define and execute the vision for CRM at U.S. Vision Care.
• Data Maximization: Leverage consumer data to develop sophisticated analytics, segmentation, personalized communications, and targeted campaigns.
• Consumer Lifecycle Management: Oversee the end-to-end consumer relationship lifecycle to drive acquisition, retention, and loyalty.
• Innovation & Technology: Identify and implement innovative CRM tools, platforms, and automation solutions.
• Cross-Functional Collaboration: Partner with Brand Marketing, eCommerce, Digital, and Sales teams to develop integrated CRM strategies.
• Performance & Insights: Establish KPIs and analytics frameworks to monitor CRM effectiveness and campaign performance.
• Data Governance & Compliance: Ensure all CRM activities adhere to industry regulations and data security protocols.

Required Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• 10+ years of progressive experience in sales, marketing, or CRM leadership roles, preferably within MedTech, healthcare, or consumer health industries.
• Proven success in developing and executing large-scale CRM strategies that impact customer engagement and business growth.
• Deep expertise in CRM platforms (e.g., Salesforce, HubSpot) and data analysis tools.
• Strong leadership skills with experience managing cross-functional teams and influencing at all organizational levels.
• Demonstrated ability to challenge the status quo, lead change, and implement innovative solutions.
• Excellent communication, collaboration, and stakeholder management skills.
• Willingness to travel up to 30% domestically.

Preferred Qualifications

• Analytical Reasoning
• Brand Positioning Strategy
• Business Data Analysis
• Competitive Landscape Analysis
• Customer Analytics & Intelligence
• Data Analysis
• Developing Others
• Execution Focus
• Financial Analysis
• Inclusive Leadership
• Industry Analysis
• Innovation & Leadership
• Marketing Insights & Market Knowledge
• Operational Excellence
• Program Management & Resource Planning