DIRECTOR OF SALES AND MARKETING

Position Overview

We are seeking a high-impact Director of Sales to lead revenue growth for a well-positioned hotel in Downtown Baltimore. This role is ideal for a strategic, relationship-driven sales leader who thrives in an urban market, understands how to build community presence, and has a high level of analytical fluency. This position requires more than maintaining existing business – it calls for a visible sales professional who will embed the hotel into the local business, civic, and institutional community while driving measurable results.

Key Responsibilities

• Lead and execute a comprehensive sales strategy across corporate and group segments, including banquets and catering.
• Actively prospect, solicit, and close new business with a focus on shifting market share from competing downtown and suburban hotels.
• Establish the hotel and sales team as trusted partners within the Downtown Baltimore community.
• Build and maintain strong relationships with local civic organizations, associations, corporations, and demand generators.
• Collaborate with hotel leadership, revenue management, and eCommerce to maximize occupancy, ADR, and total revenue.
• Own the sales process from prospecting through contracting and execution.
• Represent the hotel at community events, networking functions, and industry meetings.
• Track sales activity, pipeline, and results using brand and internal reporting tools.
• Set expectations for accountability, professionalism, and results; mentor sales and other department team members to provide the best experience in the market.

Required Qualifications

• Experience: Minimum 5 years of hotel sales experience, including rooms and banquet/catering sales.
• Licenses/Certifications: Must possess a valid driver’s license and be able to drive to customer appointments.
• Demonstrated ability to lead and develop sales and Food & Beverage teams with documented success in driving sustained room revenue growth, increasing account production, improving mix, and gaining market share against a defined competitive set.
• Data-driven with the ability to translate insights into result-driven sales strategies.
• Excellent communication skills with the capability to confidently and professionally present performance results, forecasts, strategies, and risks to leadership and partners.