Director, Field Marketing & Integrations

Position Overview

The Director, Field Marketing and Integrations is responsible for developing and leading the Field Marketing team in executing scalable local and regional growth plans across AEG Vision’s portfolio of practices and ensuring a seamless integration of acquired practices into the AEG Marketing and organic growth ecosystem. In this senior-level role, you will serve as the central point of contact between operations, integration, call center, enterprise marketing, merchandising, and corporate development teams to develop and execute regional and local growth programs. You will work closely with the CMO and AVP to build career pathing and development plans for team members while ensuring all initiatives align with AEG Vision’s goals for organic growth, patient acquisition, retention, and brand continuity.

Key Responsibilities

• Team Leadership & People Management: Manage, coach, mentor, and develop a team of field marketers and integration marketing professionals. Build career pathing and development plans for team members, foster a collaborative culture focused on continuous learning and innovation, serve as a mentor to cross-functional teammates, and lead regular team check-ins, performance reviews, and professional development planning.
• Strategic Field Marketing Oversight: Set the strategic vision for regional growth through market segmentation, persona development, and practice cohort analysis. Collaborate across senior marketing and cross-functional leaders to develop processes and communication structures for integration and growth plans, support and report on data-informed growth plans, partner with analytics, digital marketing, and creative teams to translate data into actionable strategies, pilot new marketing campaigns with clear KPIs, and develop Marketing Playbooks while ensuring consistent campaign analysis and regional training.
• Marketing Integration Leadership: Evaluate and improve all aspects of Marketing Integration, ensuring all processes contribute to the successful adoption of AEG’s Marketing ecosystem. Serve as the primary contact for new practices during integration, clarify responsibilities among teams, oversee end-to-end integration from pre-close planning through ALE platform migration, ensure alignment of messaging and digital assets, and partner with corporate development to streamline onboarding workflows.
• Cross-Functional Collaboration: Collaborate with Regional Vice Presidents, Senior Eye Care Directors, and field leadership to identify priorities and execute aligned marketing initiatives. Act as a liaison between marketing and operations, integration, call center, and corporate development teams, representing marketing leadership in strategic planning sessions.
• Project Management & Operational Excellence: Work with Marketing Leadership to develop and improve project management processes and communications, utilize project management tools to manage team workflows and campaign tracking, guide the rollout of scalable initiatives such as strategic playbooks and branded transition toolkits, and oversee vendor relationships for regional marketing execution and integration support.

Required Qualifications

• BS in Communications, Marketing, Business, Psychology, or a related field. An MBA or similar advanced degree is a plus.
• 10+ years of experience, preferably in healthcare, retail, or multi-location brands.
• Strong analytical skills with proven success in data-driven marketing strategy and performance optimization.
• Experience collaborating with contact centers and operations teams to align marketing, practice, and patient engagement initiatives.
• Ability to lead directly and through influence while working cross-functionally with effective communications with both internal stakeholders and external partners.
• Exceptional leadership skills with experience in managing, developing, and mentoring high-performing marketing teams.
• Ability to translate marketing and PX initiatives into tangible business metrics and outcomes to drive executive-level buy-in.
• Experience communicating, reporting results, and presenting to all levels of the organization, including top-level executives.
• Experience using project management software (e.g., Workfront, Monday, Trello).
• Understanding of HIPAA compliance and healthcare marketing regulations is a plus.
• Experience in the Optometry industry or similar healthcare environment is a plus.
• Experience with marketing for multi-location, independently branded healthcare practices is a plus.
• A positive, detail- and customer-oriented attitude with strong multitasking and organizational abilities.

Benefits & Perks

• Compensation: $150K to $170K per year
• Benefits: 401(k) with Match, Medical/Dental/Life/STD/LTD, Vision Service Plan, Employee Vision Discount, Program HSA/FSA, PTO, Paid Holidays (Benefits applicable to Full Time Employment only)