Senior Website Optimization & Demand Gen Specialist

Position Overview

This role is responsible for developing and implementing a comprehensive web strategy that aligns with marketing goals, drives business growth, and creates a strong brand experience focused on user engagement and conversion rate optimization. You will lead website redesign, SEO initiatives, UX improvements, and the adoption of AI-driven personalization solutions. This is a full-time position based in NY or Toronto with a compensation range of $110 - 130K (Total), starting ASAP.

Key Responsibilities

• Develop and implement a comprehensive web strategy aligned with marketing goals to drive business growth and optimize conversion rates.
• Redesign and re-architect the website to drive leads and clearly communicate the brand vision and solutions.
• Continuously optimize the website and conduct A/B testing to improve user experience, SEO, and lead generation.
• Conduct UX and customer research to inform web design and architecture improvements.
• Collaborate with brand, design, solutions marketing, field marketing, and content marketing teams to create, curate, and manage relevant web content.
• Work with an external SEO agency to execute keyword research, on-page optimization, and technical SEO enhancements.
• Ideate and implement new AI and content personalization solutions to drive engagement and improve MQL and MGO conversions.
• Monitor, analyze, and report on web performance using tools such as Google Analytics and Hotjar to drive data-driven improvements.
• Collaborate with UX/UI designers to ensure the website is user-friendly, visually appealing, and aligned with brand guidelines.
• Build strategies to support international market needs addressing unique content and translation requirements.
• Build campaign landing pages and oversee the management and maintenance of web platforms and CMS tools.
• Partner with agencies or freelancers as needed to ensure optimal website performance and security.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Web Development, or a related field; Master’s degree (MBA or equivalent) is a plus. Certification in digital marketing or web development is preferred.
• 8+ years of experience in digital/web marketing roles at top-tier enterprise SaaS companies.
• Expertise in web strategy, content management systems (CMS), and user experience (UX) best practices.
• Proven success in leading SEO and web analytics initiatives with both internal teams and external agencies.
• Advanced knowledge of website analytics tools (e.g., Google Analytics) and proficiency in CMS platforms (e.g., AEM, WordPress, Webflow).
• Strong understanding of digital marketing integrations, including Salesforce, Hubspot, and Pardot.
• Experience with personalization and AI-driven web solutions.
• Exceptional problem-solving and project management skills with a balance of strategic vision and hands-on execution.
• Proven track record of managing and collaborating with large cross-functional teams and influencing stakeholders, including executive leadership.

Benefits & Perks

• Base salary + bonus as part of a competitive overall compensation package.
• Flexi-time and a home office allowance program.
• Wellness allowance program.
• Casual and friendly work environment with virtual and in-person team building events.
• Great 401K matching program and an international work atmosphere.
• Opportunity to work in a profitably backed company with leadership dedicated to scaling demand generation the right way.
• Impact-driven role with autonomy to refine and expand demand generation functions at scale.