Vice President Marketing
Job Description
About TP
A hands‑on, enterprise‑grade marketing leader who can build the entire marketing function from the ground up. This role is equal parts strategist and operator, owning positioning, pipeline generation, product marketing, and the market reintroduction product launch. Ideal for a senior B2B SaaS marketer who wants full ownership rather than a narrow slice of a larger org.
Top Value Propositions
- Full ownership of marketing strategy, positioning, demand generation, and product marketing
- Direct partnership with the CEO on narrative, GTM, analyst relations, and board‑level storytelling
- Lead the Q4 market reintroduction product launch — a high‑visibility, company‑defining moment
- Build and scale a distributed marketing team across the US and Philippines
- Shape how enterprise buyers, analysts, and partners understand the platform across Intake, Procurement Activity Management, Supplier Management, Contract Management, eSourcing, and Category Management
Core Responsibilities
- Architect and execute the Q4 market reintroduction product launch
- Own positioning across procurement orchestration, TPRM, spend management, and adjacent enterprise categories
- Build product‑level and platform‑level messaging strong enough for standalone and multi‑module sales motions
- Stand up and run the demand engine — campaigns, digital, paid, email, attribution, and reporting
- Drive pipeline contribution in tight coordination with sales
- Lead content strategy, thought leadership, analyst relations, and executive‑level narrative development
- Hire, coach, and scale a distributed marketing team while owning budget, ROI, and marketing operations
Ideal Candidate Profile
- 8+ years in B2B SaaS marketing with senior leadership experience owning the full function
- Proven ability to build demand generation and pipeline programs from limited budgets and small teams
- Experience marketing to enterprise buyers in regulated or complex‑sale environments
- Strong product marketing instincts and comfort being the most senior marketing voice in the room
- Skilled at building positioning, narrative, and messaging for enterprise buyers, analysts, and partners
- Comfortable operating without a large internal support structure
Success Looks Like
Within two quarters, the company has a differentiated market position, a functioning demand engine with visible pipeline contribution, a credible thought‑leadership cadence, and a small team operating with autonomy.
Skills:
Budgeting, Business-to-Business (B2B) Marketing, Cadence, Campaigns, Category Management, Coaching, Demand Generation, Enterprise Marketing, Expense Management, Leadership, Marketing, Marketing Strategy, Procurement Management, Product Development, Product Marketing, Product/Service Launch, Public/Media/Press/Analyst Relations, Purchasing/Procurement, Return on Investment (ROI), SLICE (Simulation Language with Integrated Circuit Emphasis), Sales, Software as a Service (SaaS), Storytelling, Thought Leadership, Vendor/Supplier Management, eSourcing