Channel & Field Marketing Manager, West

Position Overview

Join Critical Start as our Channel & Field Marketing Manager, West. At Critical Start we are redefining cybersecurity with 24x7 AI-accelerated, human-validated detection, investigation, and response. In this role, you’ll develop strategic marketing programs with channel partners, drive joint demand generation, and enhance partner engagement through innovative campaigns and events. If you thrive on building strategic partnerships and working in a fast-paced, collaborative environment, this is the opportunity where your work truly matters.

Key Responsibilities

• Partner with sales and channel teams to plan and execute regional events that drive revenue and strengthen relationships with key partners.
• Collaborate with channel partners to develop integrated marketing plans that generate demand and enhance sales engagement.
• Lead both physical and virtual channel event marketing initiatives and execute email, social, and promotional campaigns.
• Maintain detailed event briefs and clearly communicate expectations to internal and external stakeholders.
• Ensure timely lead processing and sales assignment by updating internal databases and tracking leads through the funnel.
• Oversee company participation and sponsorship at regional events including conferences, trade shows, and partner gatherings.
• Manage project expenses, negotiate costs, process invoices, and maintain budget reports in alignment with financial guidelines.
• Travel as needed to oversee event logistics such as booth setup, swag distribution, lead scanning, and post-event follow-up.
• Track, analyze, and report on the effectiveness of field marketing programs on a weekly basis to optimize ROI.

Required Qualifications

• 3+ years of B2B field marketing experience in the technology industry with a focus on channel partnerships.
• Proven experience developing marketing programs with Channel Partners including VARs, National Partners, and Alliance Partners.
• Bachelor's degree in marketing, communications, business, or a related field.
• Strong ability to engage with diverse teams, articulate ideas effectively, and follow through on commitments.
• Experience managing multiple internal and external teams to drive marketing initiatives.
• Proven project and event management skills with the ability to juggle multiple priorities.
• Positive, team-oriented, and proactive mindset with a "get it done" approach.
• Familiarity with Salesforce (SFDC) and Marketo.
• Excellent written and verbal communication abilities along with strong proficiency in Microsoft PowerPoint, Word, and Excel.
• Willingness and ability to travel up to 30% of the time; remote role for candidates located on the West Coast.

Benefits & Perks

• Compensation: Base salary range of $90,000 - $120,000 USD with eligibility for annual bonus compensation.
• Competitive salary with bonus potential
• 100% employee coverage for healthcare/50% coverage for dependents
• Unlimited PTO (Paid Time Off) policy
• Paid Parental and Military Leave
• Dental and Vision Plan
• Employer-provided Life Insurance, Long-Term Disability, and Short-Term Disability coverage
• 401(k) Plan with Matching Program
• 24/7/365 Employee Assistance Program
• Additional voluntary benefits and wellness initiatives.