Growth Marketing Director, Defense & Security

Position Overview

Growth Marketing Director, Defense and Security
Guidehouse is currently seeking an accomplished and highly motivated marketing leader with a digital-first mindset for our Defense and Security (D&S) sector. Reporting to the CMO and working closely with key stakeholders and executives, you will be responsible for developing, executing and reporting on comprehensive marketing strategies – including distinctive content initiatives, social media management, and multi-channel campaigns – to drive brand awareness and lead generation. This role requires a deep understanding of D&S priority markets, innovative digital campaign execution, and collaborative program development with internal teams and external agency partners.

Salary: $149,000.00-$248,000.00

Key Responsibilities:

• Develop and lead a digital-first, demand generation team to plan and execute comprehensive end-to-end marketing programs for the D&S sector.
• Utilize internal AI agents to support campaign program development in accordance with Marketing Department Operations standards.
• Demonstrate a strong understanding of the sales process and funnel to drive audience engagement and growth.
• Develop and execute LinkedIn-focused campaigns to elevate the Guidehouse brand and attract new opportunities.
• Ensure campaigns align with business goals for key buyer personas, targeted regions, and priority markets.
• Create innovative multi-channel campaigns to drive MQLs and pipeline growth, monitoring conversion rates and optimizing performance at every stage.
• Leverage marketing automation and lead management systems to streamline and measure campaign performance.
• Produce distinctive content and insights that challenge the status quo and stimulate market engagement.
• Collaborate with the content strategy team to develop high-impact assets and optimize SEO/SEM, ABM, social, and PPC strategies.
• Work with internal creative designers and external agencies to develop targeted, compelling digital ads and campaign assets.
• Partner with other service lines and sectors to build integrated campaigns as needed.
• Manage multiple complex programs while fostering strong relationships across peers and leadership.
• Communicate effectively with executive leadership, clarifying priorities and shaping strategies to ensure program success.
• Measure, analyze, and report on campaign performance to leadership.
• Oversee direct reports through team building, project management, and performance reporting.
• Engage D&S sub-market teams to complete program deliverables on budget and on time, including communications, digital content, and thought leadership initiatives.
• Manage the D&S sector marketing budget in alignment with corporate procurement, branding, compliance, and IT policies.
• Reflect and steward the Guidehouse mission, vision, and values at all times.

Required Qualifications:

• Minimum bachelor's degree in marketing or a related field
• Twelve (12)+ years of experience in marketing with a track record of driving growth through strategic, multi-channel programs and distinctive content initiatives
• Demonstrated knowledge of consultancy marketing and D&S-related services delivered to both commercial clients and public sector agencies
• Strong business acumen with excellent critical and analytical thinking skills
• Excellent written and verbal communication skills, including presentation and influencing abilities
• Ability to articulate complex subject matter in a straightforward, concise manner
• Proven ability to develop impactful go-to-market initiatives for commercializing D&S expertise
• Strong commitment to providing exceptional service and leadership as a trusted marketing professional
• Experience in managing complex projects and building valued relationships at all organizational levels
• Experience collaborating with external agencies to set KPIs, manage budgets, and execute successful campaigns
• Proficiency in digital marketing campaign automation platforms (e.g., Eloqua, Google Analytics, Sitecore) to benchmark and measure ROI
• Self-starter with the ability to work autonomously in a dynamic, fast-paced environment
• Ability to lead a geographically dispersed team and collaborate effectively within a distributed organization
• Poised, confident, and service-focused with a proven ability to engage and influence leadership at various levels

Preferred Qualifications:

• Professional Services and Consulting experience
• A passion for or experience in thought leadership strategy
• Global brand marketing and communications experience
• Public sector media experience

Benefits: & Perks

• Be a transformative leader in a collaborative culture focused on solving complex issues locally and globally
• Opportunity to build innovative, disruptive marketing campaigns under a new consultancy model
• Chart your own path to success with comprehensive tools, training, and flexibility
• Join an industry-leading Marketing organization with a supportive, collaborative team
• Medical, Rx, Dental & Vision Insurance
• Personal and Family Sick Time & Company Paid Holidays
• Eligibility for a discretionary variable incentive bonus
• Parental Leave and Adoption Assistance
• 401(k) Retirement Plan
• Basic Life & Supplemental Life Insurance
• Health Savings Account; Dental/Vision & Dependent Care Flexible Spending Accounts
• Short-Term & Long-Term Disability coverage
• Student Loan PayDown Program
• Tuition Reimbursement, Personal Development & Learning Opportunities
• Skills Development & Certification programs
• Employee Referral Program
• Corporate Sponsored Events & Community Outreach
• Emergency Back-Up Childcare Program
• Mobility Stipend