Senior Digital Marketing Strategist

Job Description

Our client, a rapidly growing company in the consumer goods sector, is seeking a strategic and innovative Senior Digital Marketing Strategist to lead their online presence. Based in San Antonio, Texas, US, this role is crucial for driving brand awareness, customer engagement, and lead generation through comprehensive digital marketing initiatives. You will be responsible for developing, implementing, and optimizing integrated digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. Key duties include conducting market research, analyzing campaign performance, identifying growth opportunities, and managing the digital marketing budget. The ideal candidate will possess a deep understanding of digital marketing trends, data analytics, and proven experience in crafting successful online strategies that deliver measurable results. Strong leadership and project management skills are essential for coordinating efforts and guiding the marketing team. This is an excellent opportunity to shape the digital future of a dynamic brand.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to achieve business objectives, including brand awareness, lead generation, and customer acquisition.
• Manage and optimize all digital marketing channels, including SEO, SEM, paid social, display advertising, email marketing, and content marketing.
• Conduct in-depth market and competitor research to identify target audiences and emerging trends.
• Analyze campaign performance data using analytics tools (e.g., Google Analytics) to track KPIs, measure ROI, and identify areas for improvement.
• Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
• Oversee the creation of engaging and relevant content across various digital platforms.
• Collaborate with internal teams (e.g., creative, sales, product) to ensure cohesive brand messaging and campaign execution.
• Stay up-to-date with the latest digital marketing technologies, trends, and best practices.
• Manage external agencies and vendors as needed.
• Provide strategic guidance and mentorship to junior marketing team members.

Qualifications

• Bachelor's degree: in Marketing, Communications, Business Administration, or a related field.
• 5+ years of experience: in digital marketing, with a proven track record of developing and executing successful online campaigns.
• Expertise: in SEO, SEM, social media marketing, email marketing, and content strategy.
• Proficiency: with digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and reporting.
• Strong understanding: of marketing automation platforms and CRM systems.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional written and verbal communication skills.
• Proven ability: to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience: with A/B testing and conversion rate optimization (CRO).
• Leadership experience: is a plus.