Director of GTM Marketing
VirtualVocationsabout 2 months ago
Detroit, MI, United States
Remote
Full-time
Junior Level (1-3 years)
Job Description
A company is looking for a Director, GTM Marketing - Activation.
Key Responsibilities
- Develop and execute the go-to-market plan aligned to Activation revenue goals
- Partner with business and sales leadership to align on growth priorities and pipeline needs
- Manage structured launch processes for new Activation features and coordinate cross-functional execution
Required Qualifications
- 10-15 years of experience in Product Marketing, GTM Marketing, or B2B marketing
- Experience marketing data, SaaS, ad tech, or martech solutions
- Strong storytelling and positioning capabilities
- Ability to translate technical capabilities into business value
- Data-driven and performance-oriented mindset
Required Skills
Storytelling
SaaS Solutions
MarTech
Performance Optimization
Positioning
B2B Marketing
Data Analysis
Product Marketing
GTM Marketing
Ad Tech