Director of GTM Marketing

VirtualVocationsabout 2 months ago
Detroit, MI, United States
Remote
Full-time
Junior Level (1-3 years)

Job Description

A company is looking for a Director, GTM Marketing - Activation.

Key Responsibilities

  • Develop and execute the go-to-market plan aligned to Activation revenue goals
  • Partner with business and sales leadership to align on growth priorities and pipeline needs
  • Manage structured launch processes for new Activation features and coordinate cross-functional execution

Required Qualifications

  • 10-15 years of experience in Product Marketing, GTM Marketing, or B2B marketing
  • Experience marketing data, SaaS, ad tech, or martech solutions
  • Strong storytelling and positioning capabilities
  • Ability to translate technical capabilities into business value
  • Data-driven and performance-oriented mindset

Required Skills

Storytelling
SaaS Solutions
MarTech
Performance Optimization
Positioning
B2B Marketing
Data Analysis
Product Marketing
GTM Marketing
Ad Tech