Content Marketing

Position Overview

Join the revolution in business messaging. RCS for Business is one of Google's fastest-growing initiatives, fundamentally redefining how organizations worldwide connect with their users. This role invites integral leaders to shape the future of business messaging on a global scale. Salary Range: $97,900.00 - $139,900.00

Mosaic, part of Acosta Group, is a leading North American integrated marketing agency reimagining the way brands connect with consumers. We create memorable brand experiences and propel our clients’ businesses forward. Acosta Group is an Equal Opportunity Employer.

Key Responsibilities

• Newsletter Strategy & Lifecycle Management – Launch and Manage: Own the end-to-end execution of the RCS for Business newsletter, transforming it into a primary engine for customer awareness and lead nurturing.
• Newsletter Strategy & Lifecycle Management – Audience Engagement: Segment audiences to deliver tailored updates to both existing customers (retention/upsell) and prospects (consideration), ensuring the newsletter drives consistent engagement.
• Strategic Content Development – Editorial Calendar Ownership: Create and maintain a bespoke content calendar that balances high-level thought leadership with practical adoption guides.
• Strategic Content Development – High-Performance Standards: Ensure all assets are on-brand, visually compelling, and optimized for performance metrics such as CTR and Open Rate to drive measurable business impact.

Required Qualifications

• Sales Enablement & Competitive Positioning – Battlecards & Comparison Sheets: Develop "at-a-glance" competitive assets that clearly articulate the value of RCS for Business against legacy channels (SMS) and OTT competitors.
• Sales Enablement & Competitive Positioning – Metric-Driven Collateral: Focus messaging on key decision-drivers such as feature parity, superior open rates, verified sender security, and ROI to equip the sales team for handling objections and closing deals faster.
• Web & Educational Blog Strategy – SEO-Driven Articles: Produce high-intent blog posts that answer technical and commercial questions.
• Web & Educational Blog Strategy – Vertical Playbooks: Write industry-specific articles to demonstrate use cases and solve industry pain points.