SOCIAL MEDIA DIRECTOR

Position Overview

Applicants must have entertainment experience and reside in Nashville. A fast-growing, multi-vertical entertainment company is seeking a Social Media Director to oversee the full social media ecosystem across its portfolio of music, film, publishing, digital, and live event brands. This leadership role blends cultural fluency with strategic insight, creative instinct, and data expertise. You’ll own the strategy and execution across major social platforms and collaborate with internal teams, talent, and external agencies to drive engagement and visibility.

Key Responsibilities

• Lead cross-platform strategy and execution across all major social platforms including TikTok, Instagram, YouTube, Threads, Facebook, X, Discord, Twitch, and others
• Oversee unified social campaigns across music, film, publishing, merchandise, and live events
• Manage internal teams, freelance content creators, and external creative agencies
• Collaborate closely with talent and influencers to drive engagement and visibility
• Develop and enforce a consistent brand voice across all verticals and channels
• Stay current with social trends and algorithm shifts to guide content direction
• Track, report, and optimize campaign performance using tools like Sprout, Looker, and native dashboards
• Approve creative and conceptual social content aligned with brand identity
• Research and test emerging platforms and tools to stay ahead of industry trends
• Ensure social strategy aligns with broader marketing, PR, and content goals

Required Qualifications

• 7–12 years of experience in social media, with 2–3 years in a leadership or director-level role
• Deep understanding of multi-platform strategy and execution within entertainment, music, or youth-driven brands
• Strong analytics background using tools such as Sprout, Looker, and Meta/Google dashboards
• Proven experience managing teams and collaborating with both internal and external partners
• Demonstrated ability to lead content campaigns across multiple formats and platforms
• In-depth knowledge of subcultures, counterculture, music scenes, and emerging internet aesthetics
• Experience working with talent and influencer partners in dynamic content ecosystems
• Strong organizational, strategic, and communication skills
• Applicants must currently reside in Nashville

Benefits & Perks

• Compensation: to be discussed

Company Description

We are a multi-platform Entertainment Group spanning music, film, television, digital media, graphic novels, magazine publishing, concerts, festivals, tours, and events. We are also home to a legendary rock magazine reimagined for the digital age as a streaming platform, print publication, and live experience hub. With a disruptive creative spirit and bold visual identity, we create culture-shaping content and iconic IP—forming an integrated creative ecosystem that champions visionary artists, creators, and storytellers across music, screen, stage, and page.