Marketing Events Yield Manager

Position Overview

Reporting to the VP of Marketing Strategy, we're seeking a data-driven, highly structured manager to own yield, pacing, and inventory optimization for all Las Vegas region casino marketing events – spanning marquee events, small concerts, and targeted property activations. In this role you will translate insights from our analytics and marketing teams into real-time pacing decisions and inventory actions that maximize profitability. You’ll deliver daily support to the VP of Marketing and produce weekly and ad hoc executive updates to clearly communicate performance, risk, and necessary actions in partnership with Casino Marketing leaders. This position is located in Las Vegas.

Key Responsibilities

• Own event yield and inventory by allocating, holding, and releasing inventory for all Las Vegas marketing offers – including events, seats, and offers – to maximize profit and guest value.
• Monitor and report offer and event pacing against targets across email and direct mail drops, adjusting strategies as data evolves and as directed by the VP of Marketing.
• Produce weekly demand and attendance forecasts along with pacing reports, continuously improving forecast accuracy while providing actionable recommendations.
• Consistently track demand using reports, dashboards, and competitor insights to ensure events and offers align with the reinvestment strategy and Casino Marketing leadership goals.
• Align offer pacing with email and direct mail calendars, tracking cadence against the plan and adjusting for demand shifts as needed.
• Lead weekly, bi-monthly, and monthly meetings with partners to ensure flawless execution and clarity on actionable items.
• Track all actionable items and assigned tasks to ensure workflows progress on schedule and meet deadlines.
• Standardize SOPs for pacing checks, inventory releases, and escalation paths to create consistency and efficiency.
• Partner with analytics to automate dashboards and data pipelines, reducing manual effort and minimizing errors.
• Research and implement new offer pacing processes and build automated reporting where possible to improve efficiency.
• Keep leadership informed of conflicts, decisions, and risks while maintaining clear visualizations and commentary that enable fast decision-making.
• Anticipate market demand shifts, pivot strategies quickly, and communicate changes to stakeholders in a timely manner.
• Develop and maintain strong relationships with leaders, partners, counterparts, and team members across the organization.
• Share and absorb best practices across the Caesars portfolio of marketing teams to drive continuous improvement.
• Champion a culture of honesty, integrity, and responsible corporate behavior within the organization.
• Lead with positivity, fostering teamwork, employee morale, and motivation through open communication.

Required Qualifications

• Four years’ experience in Marketing or Revenue Management within the Casino industry.
• Bachelor’s degree in Marketing, Business, Revenue Management, Hospitality or equivalent work experience in a related field.
• Experience in Marketing, Revenue Management, Analytics, or Casino Marketing is preferred.
• Knowledge of casino marketing, event inventory, or revenue management is a plus.
• Ability to organize and maintain a wide variety of activities in a multi-tasking, fast-paced environment.
• Strong analytical skills with advanced Microsoft Excel (pivot tables, lookup/index, nested logic, scenario modeling).
• Computer proficiency with software systems including Excel, Outlook, Microsoft Office, SharePoint, Big Query, LMS, and Google applications.
• Experience in analyzing customer tracking, reinvestment, proforma, postforma, and expense sheets.
• Minimum 21 years of age.
• Excellent interpersonal, communication, team building, and problem-solving skills.
• Advanced proficiency in Microsoft Excel; experience with BI tools and marketing platforms preferred.
• Strong attention to detail and the ability to make sound decisions.
• Demonstrated ability to multi-task and prioritize activities effectively.
• A friendly attitude and comfort interacting with both internal and external customers.
• Flexibility to work long hours when necessary coupled with a willingness to learn from top marketers.
• A well-groomed, business-appropriate appearance.
• Ability to uphold and demonstrate the highest level of integrity, meeting the standards of a regulated business.