Senior Director, Product Marketing - B2B (Head of Marketing)

Position Overview

We are looking for a passionate, experienced B2B marketing leader to oversee end-to-end marketing efforts to help scale a growing business. As the Senior Director/Head of Marketing for Walmart Business, you will lead the development and execution of comprehensive marketing strategies – including brand, digital, performance, product, membership, and sales enablement – ensuring our positioning resonates with organizational customers, drives acquisition, and strengthens customer loyalty. This highly visible leadership role within our US Marketing organization and Walmart Business leadership team requires managing a high-performing team of 25+ associates and contractors while driving cross-functional collaboration and leveraging data to achieve measurable impact.

Primary Location: 850 Cherry Avenue, San Bruno, CA 94066-3031, United States

Key Responsibilities

• Lead and inspire a world-class marketing team spanning brand, digital media, performance, content, product, sales enablement, marketing operations, and membership growth.
• Define and drive the end-to-end marketing strategy to grow Walmart Business and its membership offering through customer segmentation, value proposition, acquisition, sales enablement, onboarding, and engagement.
• Establish and evolve brand positioning to meet the needs of B2B customers and enhance market presence.
• Own the Go-to-Market (GTM) execution for new product and feature launches by collaborating with product, sales, and operations teams.
• Drive membership growth by building marketing plans that support acquisition, conversion, and retention of Walmart Business+ members.
• Leverage data and analytics to define KPIs, experiment, and continuously optimize messaging, targeting, and campaigns.
• Collaborate cross-functionally with site, product, and engineering teams to integrate business needs into a unified marketing experience.
• Support sales enablement by developing collateral and materials to help account executives secure and expand business customer accounts.
• Advocate for the business customer by representing their voice and championing marketing’s role in driving B2B growth.

Required Qualifications

• 15+ years of marketing experience, including a minimum of 5 years in commercial/B2B roles with lead generation, pipeline building, customer onboarding, and sales enablement.
• Strong executive presence with the ability to manage up and across cross-functional leadership.
• Proven track record of building, leading, and scaling high-performing teams in fast-paced, dynamic environments.
• Balanced strategic and operational skills to craft high-level marketing strategies and execute hands-on GTM plans across multiple channels (owned, paid, social, content, and sales enablement).
• Expertise in competitive and evolving markets with a focus on driving adoption, customer engagement, and revenue growth.
• Prior MarTech experience with platforms such as Marketo, Salesforce, and Adobe Experience Manager.
• Data-driven mindset with the ability to synthesize insights and continuously optimize strategies.
• Integrity, accountability, and a customer-first approach with a bias for action.
• Minimum Education/Experience: Either a Bachelor's degree in marketing, business administration, or a related field with 6 years of experience, or 9 years' experience in marketing, business administration, or a related area.

Preferred Qualifications

• Master’s degree in Business Administration.

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and enforce a strict no-tolerance policy towards the use of illegal drugs and alcohol on the job.