Digital Marketing Analyst

Develops and executes strategic initiatives

for Darden paid digital media (e.g., Paid Search & Paid Social, YouTube, etc.), in partnership with Enterprise Digital Marketing, brands, and external agency teams to optimize presence in the Paid Search & Paid Social space. Maintains and grows relationships with key digital partners with a special emphasis on Google and Adobe. Performs and oversees regular Paid Search & Paid Social channel audits, including keyword analysis and selection, competitor analysis, optimization of keywords, optimization of ad copy, and on and offline conversion rates, to establish consistent increases in Paid Search & Paid Social performance. Partners with brand and agency teams to establish KPI's for Paid Search & Paid Social.

• Maintains and manages ongoing reports for Paid Search & Paid Social partners through dashboards and internal tracking tools to monitor impact of work and channel performance.
• Works with the Darden analytics team to ensure appropriate tracking and tagging for Paid Search & Paid Social.

Darden Restaurants is an Equal Opportunity Employer

We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.