Marketing & Programs Specialist- Economic Development

Position Overview

TOWN OF VIENNA is seeking a MARKETING & PROGRAMS SPECIALIST (FULL-TIME) for its Economic Development Department. PAY GRADE 121: $74,136-$119,359 reflects the competitive compensation for this role.

Help Shape the Future of a Thriving Small Town Business Community. The Economic Development Department plays a key role in creating a vibrant, business-friendly environment where local businesses can grow and thrive. Reporting to the Economic Development Director, the successful candidate will execute small business programming, marketing, and brand strategy on a collaborative team supporting Vienna’s unique mix of small-town charm and big-picture opportunity.

Key Responsibilities

• Manage marketing and communication efforts to position Vienna as a premier destination for business, shopping, and dining.
• Serve as Clerk for the Town Business Liaison Committee and support its key initiatives.
• Promote the Town through diverse media channels including TV, radio, print, social media, and paid advertisements.
• Maintain the Department’s digital presence including website, blog, biweekly e-newsletter, and targeted social media strategies.
• Prepare a monthly content calendar and lead programs supporting business sales (e.g., Vienna Restaurant Week, holiday promotions, and local event strategies).
• Coordinate Ribbon Cutting events, assist with business engagement before major Town events, and drive initiatives to support brick-and-mortar businesses.
• Support the Director with business recruitment, retention, expansion proposals, and marketing material development.
• Manage and measure all marketing engagement efforts, define key performance indicators, and report insights to executive leadership.
• Maintain and update the business contact list and database while overseeing seasonal intern(s).
• Interface with elected officials, contracted vendors, and community partners to foster strong relationships and collaborative initiatives.
• Maintain positive relations with internal and external customers while performing related duties as assigned.

Required Qualifications

• Bachelor’s degree from an accredited college or university in marketing, communications, business, urban planning, public policy administration, or a closely related field.
• Minimum of four years’ experience in marketing and/or communication.
• Proven experience executing and managing events.
• Experience working with stakeholders such as Boards/Commissions, Chambers of Commerce, elected officials, and local government departments.

Preferred Qualifications

• Exceptional interpersonal, written, and oral communication skills.
• High-level computer literacy (Microsoft Office, Illustrator, Photoshop, InDesign, WordPress, Canva, Emma, or MailChimp) and aptitude for mastering new applications.
• Ability to create and edit video content.
• Intermediate graphic design abilities.

Benefits & Perks

• Compensation: PAY GRADE 121: $74,136-$119,359
• Work Schedule: Monday through Friday 8:00 AM - 4:30 PM, with one Thursday evening per month and one Monday evening per quarter.
• Application Requirement: Please attach 2 one-page work samples in PDF format.
• Conditional offer subject to successful completion of a background check and drug test.
• The Town of Vienna is an Equal Opportunity Employer and provides reasonable ADA accommodations.