Marketing Specialist - Remote

Position Overview

Sentinel Fertigation is seeking a dynamic marketing professional to drive innovative marketing strategies across content creation, digital presence, campaign management, event coordination, and CRM optimization. Founded in 2021 and based in Lincoln, NE, Sentinel Fertigation builds digital solutions that empower precision chemigation management – including our product N-Time® which transforms satellite images into nitrogen application recommendations. This role will collaborate across teams to support distributors, enhance brand positioning, and contribute to our national growth strategy.

Key Responsibilities

• Content Creation
  • Develop and execute marketing campaigns and content for multiple channels (social media, email newsletters, blogs, and website updates).
  • Craft engaging and informative materials that communicate the value of Sentinel’s technology and services.
  • Support our distributors with collateral and content that helps them grow their business.
• Digital Presence
  • Manage Sentinel's digital presence through our website, social media, and other digital platforms.
  • Incorporate digital marketing efforts as appropriate to expand brand awareness and drive conversions.
• Campaign Management
  • Lead targeted marketing campaigns that generate demand amongst precision agriculture professionals, seed dealers, crop consultants, and growers.
  • Collaborate with cross-functional teams to align messaging and ensure successful customer engagement.
  • Coordinate campaigns to include multiple forms of media channels and communication styles.
• Event Support and Coordination
  • Organize, promote, and support events such as the Sentry Network Summit to showcase Sentinel’s products and services.
  • Coordinate logistics, marketing collateral, and attendee engagement for events.
• Market Research & Strategy
  • Stay ahead of industry trends and competitor activities to continuously refine marketing strategies.
  • Provide market insights to optimize campaigns and ensure alignment with Sentinel’s goals and customer needs.
• CRM Management
  • Curate Sentinel’s CRM alongside customer development personnel to maintain contact and company records, develop distribution lists, and enable customer segmentation.
  • Utilize Sentinel’s CRM to facilitate communications campaigns, create customer distribution lists, and empower customer engagement.
• Brand Management
  • Create and maintain brand guidelines, templates, and packages.
  • Document our brand’s value propositions, customer challenges, and positioning strategies.
• Metrics & Reporting
  • Track and analyze marketing performance to identify areas for improvement and ROI.
  • Report on campaign outcomes and adjust strategies accordingly.

Required Qualifications

• Post-secondary education in business, marketing, agriculture, or a related field.
• Previous experience in marketing, communications, and/or graphic design (including internships), preferably in agriculture, technology, or related industries.
• Familiarity with digital marketing tools, CRM systems, and analytics platforms.
• Strong communication skills, both verbal and written, with the ability to convey complex ideas in simple terms.
• Ability to manage multiple projects and meet deadlines in a fast-paced, dynamic environment with strong attention to detail.
• Willingness to learn and grow quickly.

Preferred Qualifications

• 2+ years of experience in marketing or communications in agriculture.
• Experience working with B2B customer segments in agriculture, technology, or sustainability sectors.
• Familiarity with precision agriculture, agronomy concepts, and machinery.
• Graphic design or video editing experience.
• Proficiency in project management and CRM tools.

Benefits & Perks

• Salary:$48,000
• Commission and Equity Eligible
• Hybrid Work Environment
• Location:Near Ithaca, NE, or Dothan, AL
• Benefits:
  • Family health insurance provided in full
  • Individual dental, vision, term life, and disability insurance provided in full
  • Financial and time support for professional development