Associate, Brand Marketing

Position Overview

Driven by integrity and united by the people‐and‐pet bond, we find strong purpose in the work we do and an even greater joy in those we work alongside. Discover your purpose and fuel your passions when you bring your love of pets to a team that prides itself on the power of togetherness—We are Proudly Connected. Purely Driven.

Joining Purina means you’re entering one of the most emotional categories in the world – pet care. At our core, we're a human environment with passionate people mastering cutting‐edge technology to continuously improve the lives of pets. As an Associate in our Brand Marketing group, you will assist in executing marketing strategies for your brand, including business analysis, competitive review, and budget oversight. If you are naturally collaborative, curious, analytical, and digitally driven, you’ll be a great fit.

Key Responsibilities

• Participate in the development of marketing plan(s) and contribute to objectives, strategies, and tactics that will push new products to market
• Assist in the execution of promotional programs/calendar
• Manage coupon and customer relationship marketing
• Analyze promotional programs to maximize effectiveness/efficiency and recommend ongoing improvements
• Manage packaging changes due to product, graphic, or formula updates
• Assist in budget management and evaluate sales, share, and profit metrics for the brand
• Maintain packaging and product forecasts
• Monitor inventory levels
• Track brand sales performance and analyze syndicated scan data to recommend improvements based on business and competitive analysis
• Participate in qualitative and quantitative marketing research to influence business and brand decisions
• Develop customer presentations that communicate updates to promotional/trade calendars
• Plan and execute merchandising events, retail tools, and point-of-sale (POS) displays

Required Qualifications

• Bachelor’s Degree from an accredited institution (Master’s degree preferred)
• 3+ years of professional business experience, including at least 1 year in areas such as e-commerce development, marketing strategy, design strategy, entrepreneurship, or business analytics

Preferred Qualifications

• Experience connecting data points and drawing actionable conclusions from syndicated data (e.g., Nielsen, IRI, PowerBI) to drive new business initiatives and project success
• Experience in digital marketing or e-commerce development, including sales or marketing strategy

Benefits & Perks

• Compensation: The approximate pay range is $96,000 to $115,000. Final compensation may vary based on factors including knowledge, skills, abilities, and geographic location.
• Incentives & Benefits: Performance-based incentives and a competitive total rewards package, including a 401k with company match, healthcare coverage, and other benefits.