CTM Strategic Marketing Sr. Manager - North America
Danfoss5 months ago
Baltimore, MD, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
As our CTM Strategic Marketing Sr. Manager – North America, you’ll play a key role in shaping application strategy and market direction for Danfoss Climate Solutions’ Controls & Thermal (CTM) portfolio across the NAM region (including Mexico)—with a primary focus on Data Centers and additional focus on Chillers, Heat Pumps, and Rooftop applications. You’ll strengthen how we understand the HVAC-R market, translate customer and competitive insight into clear application value propositions, and help influence the product line roadmap so we invest in the right priorities for the region. Compensation: $130,000-&160,000 depending on education and experience.
Key Responsibilities
- Lead the regional HVAC application strategy for the OEM channel (Data Centers, Chillers, Heat Pumps, Rooftops) and support implementation with regional teams (e.g., KAMs, Sales Drivers, FSEs, business development).
- Build and deploy application-driven value propositions focused on customer pain points and outcomes—grounded in regional needs and competitive context.
- Collect and structure Voice of Customer (VOC) and market insight through research, sales collaboration, and customer engagement; share actionable insights with relevant divisions.
- Translate VOC into marketing product specifications that inform product line priorities and influence the development pipeline in coordination with global teams.
- Partner with Product Line Management and R&D to support execution through launch, and coordinate with Marketing Communications on application-centric messaging for social media and exhibitions.
Required Qualifications
- Bachelor’s or Master’s degree in Thermal, Refrigeration, or Mechanical Engineering, or equivalent experience.
- Fluent in English with the ability to communicate effectively across technical and commercial stakeholders.
- 5+ years of relevant experience (e.g., strategic marketing, product development, product engineering, customer quality, or equivalent) in HVAC-R and/or refrigeration.
- Demonstrated ability to work in a matrix, cross-functional, and multicultural environment, partnering closely with sales, product teams, and R&D.
- Willingness to travel within the region approximately 20–40%.
Benefits & Perks
- We promote from within and support your learning with mentoring, training, and access to global opportunities.
- You’ll have flexibility, autonomy, and support to do your best work while maintaining a healthy work-life balance. Your well-being matters to us.
- We strive to create an inclusive work environment where people of all backgrounds are respected and valued.
- Benefits: 13th salary, annual bonus, paid vacation, pension plans, personal insurance, and more.
Required Skills
Market Insight
Application Strategy
Voice of Customer Analysis
Strategic Marketing
Cross-Functional Leadership
HVAC-R Expertise
Product Development