Sr. Manager, Marketing Analytics & Data Quality & Pricing, LAC

Restaurant Brands International3 months ago
Miami, FL, United States
On-site
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. We proudly own iconic brands such as TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®, all of which have built long-standing relationships with guests, franchisees, and communities over decades. Restaurant Brands International is now looking for a Sr. Manager to join our LAC Marketing Team to support our regional marketing strategy by analyzing sales, product mix, and consumer insights data; leading key market turnaround efforts; optimizing data quality; and owning pricing workstreams. Location: Miami, FL
Schedule: 5 day, in-office work schedule

Key Responsibilities

  • Lead Marketing Analytics, sales strategy, and strategic traffic driving efforts for BK Mexico (and potentially other key markets requiring turnarounds).
  • Analyze topline (sales and traffic) and profit results across our restaurant base.
  • Assess promotional activity, product mix, guest segmentation, and geographic results using internal and third-party software to diagnose performance and strategize next steps.
  • Identify root causes of performance or underperformance of key initiatives.
  • Develop pricing and promotional strategy using financial modeling.
  • Ideate, execute, and analyze market test results and drive recommendations based on learnings.
  • Create regular marketing reports using product mix and consumer data.
  • Present weekly marketing reports to senior leadership.
  • Support the BK Mexico field team with local analysis, including assistance during Franchisee Council Meetings.
  • Lead data quality efforts for RBI LAC brands to ensure accurate reporting and implement automation initiatives.
  • Establish and drive the pricing agenda and strategy for key brand/market combinations within RBI LAC.
  • Analyze market trends and competitor data—including guest segmentation, product mix, daypart, geographic, and service mode insights—to inform marketing strategies.

Required Qualifications

  • Experience Required: 5+ years of analytics, pricing, marketing, finance, consulting experience or related field.
  • Education: Bachelor's Degree in Business, Business Analytics, Economics, Marketing or related field.
  • Strong skills in SQL and experience with data visualization tools such as Tableau or Power BI; knowledge of Snowflake is a plus.
  • Advanced proficiency in Microsoft Excel and PowerPoint for data analysis and presentation.
  • Demonstrated leadership experience managing and developing high-performing analytics teams.
  • Must have excellent interpersonal, oral, and written skills, including formal presentation experience and the ability to prepare and present marketing materials.

Preferred Qualifications

  • Industry experience in retail, food service, or quick service restaurants (QSR) is highly preferred.
  • English and Spanish language proficiency.

Benefits & Perks

  • Benefits: Comprehensive global paid parental leave program, free telemedicine, and mental wellness support focused on physical, mental, and financial wellness.

Required Skills

Data Quality Management
Tableau
Microsoft PowerPoint
Marketing Analytics
Team Leadership
Data Analysis
Microsoft Excel
SQL
Financial Modeling
Power BI