Marketing Account Executive

Account Executive I

The Account Executive I is the liaison between the company and the clients and is client-facing.

This position will be responsible for managing multiple lower-level clients. If mid to high-level clients are assigned this will be in conjunction with a senior-level staff member. The Account Executive I will proactively ensure client satisfaction, retention, and oversee the company-client relationship.

The Account Executive I is responsible for coordinating all aspects of client interaction and project management. Ensuring that client campaign strategies are implemented in a timely manner and within the set budget is essential. This will be achieved by working with the Account Services team to adjust or redirect strategies as needed. The Account Executive I will also work with the creative and production team and contractors in developing effective creative innovative marketing deliverables that align with client expectations.

The Account Executive I is a growth position. Performing extensive research and learning about the client, their marketing goals and needs on a day-to-day basis and utilizing Interns and Account Coordinators during this process. This position will also work in a supporting role for and receive mentoring and training from senior-level Account Services team members.

Key skills for the Account Executive I are written and verbal communication, research and organizational strategies, and the ability to collaborate effectively with team members.

Objectives of this Role

• With support from senior-level teammates manage and execute effective communications and marketing programs
• Develop an understanding of the organization of internal and external meetings, including agendas, defining objectives and goals of the discussion and follow-up action
• Master management of client expectations with respect to the scope of work and campaign status
• Assist in New Business opportunities
• Keeping track of client marketing initiatives and industry trends
• Understand how to review creative work and improve upon it
• Willingness to be mentored and to leverage senior-level teammates knowledge and skills and to help develop Account Coordinators and Interns

Overview of Responsibilities

Client Relationships

• Acts as the primary point of contact and develop a trusted advisor relationship with assigned clients
• Practice effective and swift service recovery to maintain client satisfaction and retention
• Provide a client experience conducive to growing new business opportunities within assigned client accounts
• Ability to navigate and use, as well as provide basic support for the CRM platform
• Acquire in-depth knowledge of each client’s business
• Participate in discovery meetings with new clients
• Onboarding of new clients as assigned

Communication Management

• Communicate with assigned clients on a daily/weekly basis, obtaining updated directions and client approval on projects before deployment
• Creating and maintaining detailed project plans and list of monthly deliverables
• By client request, gather details for ad hoc assignments for estimation and delivery

Project Management

• With oversight oversee and approve marketing material
• Manage the execution of effective and timely work products/work orders and help clear roadblocks to success by updating project statuses in our project management system
• Ensure the timely and successful delivery of all marketing deliverables
• Liaison between the client and internal teams
• Juggle multiple projects and clients with on-going attention to detail
• Monitor and analyze client's usage of our software to track and document campaign results
• Obtain authorizations for third party vendor media buys and client insertion orders as assigned by senior-level staff
• Working in partnership with the Account Executive II & Account Executive III to learn the development of creative briefs
• Other duties as may be assigned

Performance Management

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• With oversight prepare presentations demonstrating KPIs on a monthly basis
• Keep track of KPI and our client health scores (performance and happiness) weekly
• Make certain presentation support materials are consistent and in line with expectations of quality and accuracy

Team Relationships & Growth

• Ensures that all project documentation is produced in a standard format and follows internal documentation processes.
• Staying current on company offerings and industry trends
• Update job knowledge by reading relevant publications and joining professional networks
• Utilization of Interns and Account Coordinators as needed
• Participate in Radyx team meetings
• Attend client and industry events

Important Qualities and Skills

• Effective organization and time-management skills
• Familiarity and solid working knowledge of Microsoft Suite, Google Suite, and ability to learn SmartTouch NexGen and project management software
• Knowledge of project management methodology
• Ability to communicate effectively with clients and internal team
• Ability to collaborate effectively with all levels and functions
• Critical thinking and problem-solving skills
• Willingness to wear multiple hats and pitch in where needed

Requirements

• Label: Bachelor’s Degree in Business, Communications or related field
• Label: 1-2 years of relevant marketing and/or advertising experience
• Label: 1-2 years of client-facing experience
• Label: Detail-oriented and well-organized
• Label: Excellent written and verbal communication skills

Job Type

Label: Full-time

Pay

Label: $65,000.00 - $75,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience

• Label: Marketing: 2 years (Required)