Social Media Manager at Leaddog Digital Tyler, TX

Job Description

We're looking for a creative, motivated individual to join our social media team as an account manager. In this role, you will be responsible for the social media calendar planning, content creation & collaboration, posting, community monitoring, and analytics reporting for 5-10 clients. We primarily work within the Meta platform, with some light work in Pinterest, LinkedIn, and TikTok. Additional opportunities to train in and manage paid Meta campaigns will be available as you grow in this role. This is a very flexible and collaborative position designed to allow you to learn and grow as a digital marketer. This position will be ideal for individuals who can manage their workload and time independently (you are in no way alone though, the whole social team is happy to help out & brainstorm whenever you need a hand!), learn quickly, and adapt to a constantly changing field.

Responsibilities:

• Monthly content calendar planning
• Creating social posts including creative and copywriting
• Collaborating with clients to gather & create original content (includes some photography, videography, and graphic design)
• Community engagement monitoring & management
• Providing data analysis and metric reporting for your accounts
• Working collaboratively with the team to develop social media strategies to grow followers and engagement for our clients

Qualifications:

• Degree in marketing, communications, graphic design, or a related field of study or 1-2 years of social media management experience
• Strong creative and grammatical writing skills
• Excellent verbal, communication, and presentation skills
• Basic math skills are required for analytics & budget management when applicable
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Skills in graphic design, video editing, and photography are a plus
• Proficiency in the Meta platforms; experience with LinkedIn, TikTok, and Pinterest is a plus
• Experience with Adobe Photoshop, InDesign, Lightroom, Premier, and/or Illustrator is a plus
• Extreme attention to detail and ability to handle multiple projects at once
• Ability to think critically and analyze data & performance

Overview

We are seeking a talented Social Media Manager to join our team. The ideal candidate will be responsible for developing and implementing our social media strategy to increase brand awareness and drive engagement.

Duties

• Create, curate, and manage all published content (images, video, written) across all social media platforms
• Develop and implement social media campaigns to increase brand visibility and engagement
• Monitor social media channels for industry trends and competitor activity
• Engage with followers, respond to inquiries, comments, and messages in a timely manner
• Analyze social media insights to guide future strategies
• Collaborate with the marketing team to ensure brand consistency
• Stay up-to-date with the latest social media best practices and technologies

Requirements

• Proven work experience as a Social Media Manager or similar role
• Strong relationship management skills
• Knowledge of advertising, digital marketing, and social media analytics
• Proficiency in research, proofreading, and social listening
• Experience in public relations is a plus
• Familiarity with Adobe Creative Suite, including Adobe Illustrator for creating graphics
• Basic video editing skills are preferred

Job Type:

Full-time

Pay:

$12.00 - $18.00 per hour

Expected hours:

40 per week

Benefits:

• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

Marketing: 1 year (Preferred)

Ability to Commute:

Tyler, TX 75701 (Required)

Ability to Relocate:

Tyler, TX 75701: Relocate before starting work (Required)

Work Location:

In person

Company Description

Lead Dog Digital is a local digital marketing firm in Tyler, TX with clients from all over the East Texas area. Our agency is constantly evolving to stay ahead and implement best practices in the ever-changing landscape of digital advertising and marketing. When you are committed to being on the cutting edge, it takes a ton of work to stay there. You have to hire the brightest and challenge them. You have to build programs to keep everyone informed of the latest and greatest. Most importantly, you have to have an unwavering commitment to being the best so that you can do things that no one else can.