Marketing Manager, Digital Content

Job Description

The Marketing Manager, Digital Content is responsible for turning Outcomes' product marketing strategy into high impact, sales ready, and campaign ready content across pharmacy, payer, and pharma. This role ensures that Sales, Digital Marketing, and Product Marketing all operate from a single, consistent, and compelling set of stories, assets, and materials.

This is not a brand only or creative only role. It is a go to market execution role focused on enabling sales conversations, supporting campaigns, and advancing deals.

ESSENTIAL DUTIES & RESPONSIBILITIES

Sales & GTM Content:

• Own the creation and maintenance of all core sales and go-to-market materials including pitch decks, one-pagers, product sheets, case studies, solution briefs, and demo support materials.
• Ensure Sales teams have current, accurate, and compelling content aligned to pharmacy, payer, and pharma buying journeys.
• Partner with Product Marketing to translate positioning, messaging, and competitive strategy into usable sales tools.

Campaign & Digital Content:

• Work with Digital Marketing to provide campaign-ready content for email, web, paid media, and nurture programs.
• Adapt messaging and assets for different channels and buyer personas while maintaining consistency.
• Ensure content supports active campaigns, launches, and go-to-market priorities.

Content Governance & Consistency:

• Maintain a centralized, organized library of approved sales and marketing content.
• Ensure outdated or incorrect materials are removed and replaced as products, messaging, and strategy evolve.
• Enforce brand, messaging, and positioning standards across all published and distributed materials.

Collaboration & Enablement:

• Work closely with Sales, Product Marketing, and Digital to understand what content is needed to move deals forward and support campaigns.
• Support sales enablement initiatives by helping roll out new materials, playbooks, and product updates.
• Gather feedback from Sales on what is being used, what is effective, and what is missing.

Continuous Improvement:

• Use feedback from Sales, Marketing Operations, and campaign performance to refine content and improve effectiveness.
• Identify content gaps and proactively develop new assets to support evolving GTM needs.

KNOWLEDGE & REQUIREMENTS

• Experience in B2B marketing, content, or sales enablement roles.
• Experience creating content for complex, high-touch sales environments such as healthcare, SaaS, or enterprise technology.
• Strong writing, storytelling, and messaging skills with the ability to translate complex products into clear value propositions.
• Experience working cross-functionally with Sales, Product Marketing, and Digital teams.
• Highly organized with the ability to manage multiple content streams and priorities.

EDUCATION & EXPERIENCE REQUIREMENTS

Minimum years of work experience: 5 years

Minimum level of education or education/experience: Bachelors or equivalent work experience

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Frequent sitting in stationary position at a desk.
• Occasional standing, walking, stooping, kneeling, squatting, and climbing stairs.
• Occasional twisting of body.
• Occasional reaching by extending hands and arms in any direction.
• Occasional lifting, pulling, or pushing.

What’s In It For You?

• Medical, Dental and Vision Plans
• Voluntary Benefits
• HSA & FSA
• Fertility & Family Planning Benefits
• Paid Parental Leave
• Adoption Assistance Program
• Employee Resource Groups
• Flex PTO for Exempt Associates & up to 15 PTO days in first year of employment for non-exempt associates
• 11 Paid Holidays
• Corporate Wellness Program
• 401(k) plan offering both pre‑tax and Roth contributions, plus an employer match