Email Marketing Specialist

Job Opportunity

Are you a creative and data-driven individual with a passion for email marketing? Do you thrive in a fast-paced and results-oriented environment? If so, we have an exciting opportunity for you to join the Comcast team as an Email Marketing Specialist! As an Email Marketing Specialist, you will be responsible for developing and executing email marketing campaigns that engage and convert our customers. Your innovative ideas and analytical skills will play a crucial role in driving revenue and customer retention. To be successful in this role, you must have a strong understanding of email marketing best practices, excellent communication skills, and a proven track record of delivering measurable results. If you are ready to take your email marketing career to the next level, we want to hear from you!

Your Responsibilities

• Develop and execute email marketing campaigns, including creating email content, segmenting lists, and managing email send schedules.
• Utilize data and analytics to continuously improve email performance and increase customer engagement and conversions.
• Monitor and report on email marketing metrics, providing insights and recommendations for optimization.
• Collaborate with cross-functional teams, including design, content, and product teams, to ensure email campaigns align with overall marketing strategy and brand guidelines.
• Stay up-to-date with industry trends and best practices to inform email marketing strategies and tactics.
• Manage email marketing calendar and prioritize campaigns based on business goals and objectives.
• Conduct A/B testing and analyze results to optimize email campaigns and drive improvements in key metrics.
• Ensure email campaigns comply with email marketing regulations and best practices, including CAN-SPAM and GDPR.
• Work with CRM team to ensure email lists are segmented appropriately and maintain database hygiene.
• Develop and maintain email templates and email automation workflows.
• Collaborate with external vendors and agencies as needed for email marketing initiatives.
• Provide regular updates and reports on email marketing performance to stakeholders and leadership.
• Communicate and collaborate effectively with team members and stakeholders to ensure all email marketing initiatives are executed successfully and on schedule.
• Continuously seek out new opportunities and innovations to enhance email marketing efforts and drive business results.
• Train and educate team members on email marketing best practices and new tools and technologies.

Equal Opportunity Statement

Comcast is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.