Sr Designer- Visual Identity and Design System - Full-time

Position Overview

We are seeking a highly skilled Graphic Designer with 7–10 years of experience and a deep appreciation for timeless design principles. In this role you will help evolve the GM Design Language and build a cohesive GM Design System that ensures visual consistency across digital, print, and UI platforms. This position is Hybrid or Remote: it is based remotely; however, if you live within a 50‐mile radius of Austin, Warren or Sunnyvale, you are expected to report in three times a week. This role may also be eligible for relocation benefits.

Key Responsibilities

• Develop and execute cohesive visual systems across brand identity, print, digital, and UI design.
• Create and refine design solutions that elegantly communicate complex information.
• Apply expert typography skills to maintain a consistent, expressive brand voice and tone.
• Design and maintain scalable brand systems and visual languages grounded in grid and systems thinking.
• Develop robust design logic and frameworks before visual execution to ensure purposeful design.
• Champion clarity and functionality by prioritizing content over decoration.
• Collaborate with brand strategy teams and front-end developers to ensure seamless implementation of design systems.
• Adapt brand systems across diverse media with creativity, precision, and consistency.
• Support and mentor a small design team, fostering collaboration and professional growth.

Required Qualifications

• 7–10 years of professional experience in graphic design focusing on information design, typography within brand identity, and design systems.
• A strong portfolio demonstrating mastery of grid systems, typographic hierarchy, and visual storytelling.
• Proficiency in design software such as Adobe Creative Suite (Illustrator, InDesign, Photoshop) and UI tools (e.g., Figma).
• Experience collaborating with brand strategy, UX, accessibility, and front-end development teams.
• Deep knowledge of modernist design principles and the ability to apply structured design thinking.
• Excellent communication skills and a collaborative, team-oriented mindset.
• Prototyping skills are a plus.

Preferred Qualifications

• A love for clean, rational design and a passion for timeless typographic and grid-based approaches.
• The ability to balance creativity with discipline to meet strategic goals.
• Curiosity and continuous learning about design history, theory, and emerging trends.
• Commitment to precision, clarity, and integrity in design craft.
• Openness to iteration and cross-disciplinary collaboration in the pursuit of excellence.

Benefits & Perks

• Compensation: The salary range for this role is $127,600.00 - $198,500.00 USD Annual. The actual base salary will vary based on factors relevant to the position and applicable state laws.
• Bonus potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• GM offers a variety of health and wellbeing benefit programs including options for medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance programs, and GM vehicle discounts.