Performance Marketing Manager (Remote US)

Position Overview

Directive Consulting is a performance marketing agency for SaaS and Tech companies using its proprietary Customer Generation methodology focused on SQLs. Reporting to the Associate Director, the Paid Media Strategist plays a crucial role on the Paid Media team by managing enterprise client accounts, crafting custom strategies, and executing paid media deliverables to help clients hit their performance targets. (Listed internally as Account Strategist, Paid Media.)

Key Responsibilities

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Communicate weekly with vendors and operational partners to ensure task alignment and quality
• Drive referrals via client relationships and professional networks
• Build quarterly strategies for clients
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Ensure accurate lead routing within a CRM
• Leverage the value of Programmatic campaigns
• Maintain personal productivity and utilization
• Collaborate with the Associate Director to achieve internal and client goals
• Execute and optimize PPC advertising campaigns across platforms including Google Ads, Facebook Ads, and LinkedIn Ads

Required Qualifications

• 3+ years of experience in a performance/digital marketing agency
• Experience working with B2B SaaS/Tech clients
• Expertise in paid search and paid social advertising (Google Ads, Facebook Ads, LinkedIn Ads)
• Proficiency with advertising platforms such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
• Strong understanding of PPC principles including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, or Excel for data-driven decisions
• Proven success with mid-market or enterprise accounts
• Ability to translate strategy into actionable insights and tell stories with data
• Strong organizational, prioritization, and project management skills
• Willingness to travel as needed for client engagements

Preferred Qualifications

• A unique perspective on driving value for SaaS
• A competitive and curious mindset with a strong passion for advertising innovation
• A quality-obsessed approach and commitment to excellence

Benefits & Perks

• Compensation: Annual base salary range of $70,000-$95,000 USD with potential bonus eligibility
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• 100% employer-paid health plan for you and a 50% employer contribution for dependents
• Mental wellness support with access to certified therapists via Spring Health and a Headspace membership
• Gympass membership for physical fitness
• Time Off: Unlimited PTO (with a 2-week minimum), Paid Company Holidays, Birthday Off, End of Year Recharge (Dec 24 - Jan 1), and Paid Parental Leave
• Financial benefits including Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, which scales over time
• Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership
• Flexible remote work environment with opportunities to work from our Irvine, CA office or from global locations as applicable