Marketing Director

Skilled Nursing Care Management12 months ago
Kansas City, MO, United States
On-site
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

We are seeking an experienced Director of Marketing for our nursing home in Kansas City. In this role, you will lead and develop marketing strategies to build advertising campaigns, community relationships, and direct connections with referral sources. Competitive pay is offered based on experience and existing relationships.

Key Responsibilities

  • Develop advertising campaigns, community relationships, and direct connections with referral sources.
  • Foster strategic partnerships with media and other affiliates.
  • Collaborate with physicians, case managers, and social workers on strategic planning and business development.

Required Qualifications

  • Degree in a related field is desirable.
  • Experience as a LTC marketer.
  • Clinical background is very helpful.
  • Excellent verbal and communication skills.
  • Working knowledge of Medicare, Medicaid, and Insurance payer systems.

Preferred Qualifications

  • Management Experience: 1 year (Preferred).
  • Marketing Experience: 1 year (Preferred).

Required Skills

Management
Verbal and Communication Skills
Referral Source Engagement
Medicare/Medicaid/Insurance Knowledge
Advertising Campaign Development
Clinical Background
Strategic Partnership Management
Community Relationship Building
Healthcare Marketing