Brand Manager

Position Overview

At A&B Distributors, we’re proud to serve as partners to our customers and ambassadors for the brands we represent. The Brand Manager (N/A Brands) will lead the strategy, execution, and growth of our non-alcoholic beverage and snack portfolio. This role involves developing brand plans, managing product innovation, driving trade and consumer marketing initiatives, and ensuring alignment between sales, operations, and marketing to achieve business goals. This position requires up to 10% overnight travel within the assigned territory.

Key Responsibilities

Brand Strategy & Planning

• Develop and execute quarterly and annual brand plans for non-alcoholic beverages and snack products, including portfolio strategy, positioning, and pricing.
• Analyze category trends, market data, and competitive activity to identify opportunities for growth and innovation.
• Define and monitor key performance indicators (KPIs) to track brand health and ROI.

Product & Innovation Management

• Collaborate with suppliers, sales, marketing, and operations to bring new products to market—from concept through launch.
• Manage brand setup and launch, KPIs, execution, and overall health of the non-alcoholic/snack portfolio.
• Lead brand forecasting and demand planning in alignment with supply chain, finance, sales, and retail teams.
• Oversee the full lifecycle of point-of-sale materials and brand assets, including inventory control, field distribution, tracking, and deployment, while planning and executing sample distribution and supplier blitz activation strategies for new brand launches.

Marketing & Communications

• Develop and collaborate with the sales/marketing team on campaigns, digital activations, and in-store programs to build awareness and drive trial.
• Partner with supplier partners and internal teams to deliver impactful campaigns that align with brand identity.
• Plan and execute trade shows, sampling events, and sponsorships to increase brand visibility and engagement.

Sales & Trade Support

• Collaborate with sales leadership and retail teams to develop trade marketing programs and promotional plans.
• Provide tools, materials, and brand education to support distributor and retail partner execution.
• Evaluate trade spend effectiveness and offer data-driven recommendations to enhance ROI.

Cross-Functional Leadership

• Serve as the central liaison between marketing, sales, operations, and finance for assigned brands.
• Manage budgets effectively to ensure brand initiatives are delivered on time and within budget.
• Mentor and develop team members or interns as needed.