Vice President of Ecommerce and Digital Marketing
Confidential3 months ago
Philadelphia, PA, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
Join a fast-growing direct-to-consumer ecommerce brand that is making waves in the retail industry. As the Vice President of Ecommerce and Digital Marketing, you will propel our next phase of growth by driving customer acquisition, optimizing paid media strategies, and leading a high-performance marketing team.
Key Responsibilities
- Own and optimize the paid media budget across diverse channels.
- Build, lead, and inspire a high-performance in-house marketing team.
- Establish and enhance data-driven decision-making systems.
- Drive customer acquisition and maximize customer lifetime value.
- Execute disciplined product launches with precision.
Required Qualifications
- 7-10 years of marketing leadership experience with a focus on scaling DTC ecommerce brands.
- A growth mindset and disciplined approach to product launching.
- Strong ability to optimize marketing performance.
- A proven track record in retention marketing.
- Financial literacy with the capability to manage P&L.
- Exceptional leadership and communication skills.
Preferred Qualifications
- Experience in the automotive aftermarket industry is a plus.
- Background in building and optimizing high-volume creative testing systems is beneficial.
Required Skills
Digital Marketing Leadership
Retention Marketing
Customer Acquisition
Creative Testing Systems
Customer Lifetime Value Optimization
Ecommerce Strategy
Paid Media Budget Optimization
Data-Driven Decision Making
Automotive Aftermarket Knowledge
Product Launch Management
P&L Management
Team Building and Leadership