Digital Category Merchandising Analyst

About the position

We are seeking an experienced Digital Category Merchandising Analyst to support and optimize online category performance through data-driven merchandising strategies. The ideal candidate will have strong experience in e-commerce analytics, digital merchandising, product assortment management, customer behavior analysis, and online sales optimization. This role will collaborate with business, marketing, product, and technology teams to improve digital customer experience and drive revenue growth.

Responsibilities

• Develop and execute digital merchandising strategies to improve online category performance.
• Analyze sales trends, customer behavior, conversion metrics, and product performance to identify growth opportunities.
• Manage product assortment, categorization, online navigation, search optimization, and content accuracy.
• Monitor category KPIs including revenue, conversion rate, traffic, margin, inventory, and customer engagement.
• Partner with marketing, product, analytics, and operations teams to execute digital campaigns and promotions.
• Perform competitive analysis and market research to identify merchandising opportunities.
• Optimize product listings, attributes, descriptions, images, and digital content for improved discoverability.
• Support website enhancements, personalization initiatives, and customer experience improvements.
• Conduct A/B testing and analyze results to improve online performance.
• Create dashboards and reports to communicate insights and recommendations to stakeholders.
• Identify opportunities to improve product placement, search ranking, and digital shopping journeys.

Requirements

• Bachelor’s degree: in Business, Marketing, Analytics, Information Technology, or a related field.
• 5–15 years of experience: in Digital Merchandising, E-Commerce, Category Management, or Online Retail Analytics.
• Strong understanding: of e-commerce platforms and digital customer journeys.
• Experience analyzing: sales data, customer trends, and merchandising performance metrics.
• Proficiency: with analytics tools such as Google Analytics, Adobe Analytics, Tableau, Power BI, or similar tools.
• Experience with: product information management (PIM), content management systems (CMS), and e-commerce platforms.
• Strong Excel skills: including data analysis, reporting, and visualization.
• Excellent communication: analytical thinking, and problem-solving skills.

Nice-to-haves

• Experience managing large-scale e-commerce catalogs.
• Knowledge of retail merchandising principles and digital shopping trends.
• Experience with omnichannel retail strategies.
• Understanding of customer segmentation and personalization techniques.