Director of Traditional Marketing

Position Overview

DiPasquale Moore, a premier personal injury law firm in Kansas City, Missouri, is seeking a highly strategic Director of Traditional Marketing to lead its entire offline media portfolio. Reporting to the Chief Marketing Officer, you will shape the long-term vision, investment strategy, and creative direction for all traditional marketing efforts across existing and expansion markets. Compensation: Competitive based on experience.

Key Responsibilities

• Develop and own the firm’s comprehensive traditional marketing strategy across TV, radio, billboards, print, direct mail, and sponsorships to drive measurable brand awareness and case acquisition.
• Lead annual planning and budgeting for all traditional media channels, ensuring spend aligns with firm growth goals and market share objectives.
• Translate brand positioning and legal value propositions into compelling mass-market creative strategies that resonate with potential clients.
• Manage relationships with media agencies, station reps, billboard vendors, production partners, and printers to negotiate optimal rates and placements.
• Lead development of creative assets such as TV spots, radio scripts, billboards, mailers, and flyers ensuring brand consistency and legal accuracy.
• Direct production timelines, shoot logistics, and post-production for commercials and campaign materials.
• Track performance metrics including GRPs, impressions, TRPs, reach, frequency, brand lift, call volume, cost per case, and cost per qualified lead.
• Present monthly and quarterly performance reports to leadership with insights, optimization recommendations, and competitive intelligence.
• Collaborate with Digital Marketing to align messaging and unify attribution across online and offline channels.
• Oversee traditional sponsorships, community partnerships, and event visibility, ensuring high brand recall.
• Establish clear KPIs, workflows, production calendars, and quality standards across all traditional marketing initiatives.

Required Qualifications

• Minimum 12 years of progressive marketing leadership experience.
• Extensive experience overseeing large-scale TV, radio, print, and OOH programs.
• Proven ability to manage a $30M+ annual offline budget.
• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• Expert-level knowledge of broadcast, OOH, print, and audio advertising along with strong financial acumen.
• Proficiency in offline analytics, marketing mix modeling, and call attribution models.
• Demonstrated executive communication, presentation skills, and team leadership abilities.

Preferred Qualifications

• MBA or equivalent advanced degree.
• Prior experience directing large-scale video and audio production.

Benefits & Perks

• Comprehensive benefits package – Health, Vision & Dental Insurance; 401(k) matching and more!
• 401(k) matching – up to 4% match.
• 3 weeks (120 hours) of PTO.
• Paid holidays.
• FREE on-site parking garage.
• Stability – join a fast-growing, high-energy team with strong leadership and continued growth opportunities.
• Work/Life balance – do the work you love with collaborative people and no excessive hours.