Content Marketing Manager, SEO

About TP

Focused on employment and labor law since 1958, Jackson Lewis P.s 1,000+ attorneys located in major cities nationwide consistently identify and respond to new ways workplace law intersects business. We help employers develop proactive strategies, strong policies and business-oriented solutions to cultivate high-functioning workforces that are engaged and stable, and share our clients’ goals to emphasize belonging and respect for the contributions of every employee. The Firm is ranked in the First Tier nationally in the category of Labor and Employment Litigation, as well as in both Employment Law and Labor Law on behalf of Management, in the U.News - Best Lawyers® “Best Law Firms”.

Job Description

The Senior Content Marketing Manager plays a pivotal role in executing the firm’s content strategy and governance to elevate thought leadership and identify strategic campaign opportunities. Working closely with business development, communications, and attorneys across the firm, this role serves as the central authority for content intake, review, and approval workflows, ensuring alignment with firm priorities while enabling cohesive campaign execution that strengthens client engagement, highlights the firm’s capabilities, and enhances brand visibility.

Your Responsibilities

• Content Management & Governance: Lead the content intake and governance process by reviewing submissions, aligning content with relevant practice groups, identifying appropriate reviewers and approvers and ensuring timely approvals.
• Campaign Planning: Develop comprehensive campaign plans including cross-promotion, re-distribution, and lifecycle extension of content while overseeing end-to-end campaign execution across channels, including website, email, social, events, and aggregators.
• Performance Measurement & Reporting: Lead ongoing content and campaign performance analysis to identify trends, gaps, and optimization opportunities, and translate insights into actionable recommendations that improve visibility and performance.
• Best Practices: Stay current on industry best practices and ensure adoption by communicating standards and enforcing content development guidelines.
• AEO, SEO, GEO & Optimization: Use best practices and analytics to improve content performance, visibility, and discoverability across firm channels and LLMs.
• Partner with business development, communications, and events teams to ensure alignment with firmwide initiatives and delivery of a consistent brand and campaign experience.

Qualifications

Education: #D. strongly preferred, Bachelor’s degree required.

Experience: 7+ years of law firm experience in content development or campaign‑focused marketing.

Skills: Exceptional communication and presentation skills, particularly with executive stakeholders and non‑marketing audiences.

Tools: Proficiency in marketing automation and analytics tools.

Additional: Experience with AI-driven marketing tools and legal tech platforms.

Knowledge: Strong understanding of digital storytelling and design systems across platforms. This position is also eligible for annual bonuses.

Benefits of Working with TP

Jackson Lewis offers a competitive benefits package that includes:

• medical, dental, vision, life and disability insurance
• 401(k) Retirement Plan
• Flexible Spending & Health Savings Account
• firm-paid holidays, vacation, and sick time

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status or any other characteristics protected by law.

We are a preeminent workplace law firm dedicated to our clients and passionate about providing the highest quality, creative and effective representation of employers on the full range of employment and labor law matters, through offices strategically located throughout the country.

Our Workplace Culture

We provide a rewarding and collegial work environment for the leading attorneys in our field. We work hard to preserve the values that make Jackson Lewis a gratifying place to practice law. We are a law firm where people know each other and work together to best serve our clients.