Marketing Director (Onsite)

Position Overview

SWBC is seeking a dynamic and talented individual with a Financial Services background to join our team as Director of Marketing. Reporting to the Chief Marketing and Revenue Officer, you will define and execute comprehensive marketing and advertising strategies that strengthen the SWBC brand, drive revenue growth, and enhance customer acquisition and retention. In this role, you will lead a team of marketing professionals and collaborate with cross-functional departments to shape innovative, multi-channel campaigns.

Key Responsibilities

• Develop and execute innovative marketing strategies for SWBC divisions to enhance brand awareness, accelerate lead generation, and optimize the customer experience.
• Oversee both digital and traditional marketing efforts, researching market trends, consumer behavior, and competitor activity to shape a unique brand identity.
• Manage the creation of advertisements, promotional materials, websites, and sales campaigns in alignment with brand guidelines.
• Plan and execute campaigns, events, sponsorships, and corporate social responsibility programs that drive brand awareness and value.
• Collaborate with marketing, sales, product development, and design teams to develop strategies that drive profitable revenue growth.
• Craft compelling messages that support the company’s communication strategy and engage both employees and external stakeholders.
• Develop and implement marketing strategies based on divisional and company goals, industry trends, and budget constraints.
• Manage and mentor a team of Marketing Managers, ensuring they have the skills and guidance needed to succeed.
• Monitor performance metrics, analyze trends, and adjust strategies to maintain campaign effectiveness.
• Ensure timely management of project timelines, critical paths, and dependencies.
• Provide transparent and accurate reporting to Marketing and Division leaders regarding campaign progress and results.
• Continuously update industry knowledge through research, training, and professional development.
• Perform additional duties as assigned.

Required Qualifications

• Bachelor’s degree in marketing, advertising, or a related field from an accredited institution is required.
• Minimum of 10 years of marketing experience in the B2B space with a focus on brand management and marketing program management.
• At least 3 years of supervisory experience managing high-performing teams.
• Financial Services experience is required.
• Proven ability to develop and execute work processes improving team and organizational efficiency.
• Excellent verbal, presentation, and written communication skills.
• Proficiency in Microsoft Office Suite including Outlook, Word, and Excel.
• Strong organizational and project management skills with the ability to manage multiple projects.
• Willingness and ability to travel locally or nationally, and perform physical tasks as required.

Preferred Qualifications

• Master’s degree in marketing, advertising, or a related field is preferred.

Benefits & Perks

• Competitive overall compensation package
• Work/Life balance initiatives
• Employee engagement activities and recognition awards
• Years of Service awards
• Career enhancement and growth opportunities
• Leadership Academy and Mentor Program
• Continuing education and career certifications
• A variety of healthcare coverage options
• Traditional and Roth 401(k) retirement plans
• Lucrative Wellness Program based upon employee eligibility